As part of Social Media Week GameChangers will be hosting a workshop on Sunday, Sept 22, from 6 to 8 PM called That Time a Story Kicked Big Bad Data’s Ass. The theme is how stories give context to information (and how information, by itself, is a poor conduit of communication). The workshop will explore […]

Read More


As the old joke goes, a man carrying a violin case in Manhattan gets stopped by a couple of tourists who ask him how to get to Carnegie Hall. The violinist responds, “Practice.” So obvious, it’s funny–no one gets to Carnegie Hall without a ton of practice. It is usually the most ‘talented’ performers who […]

Read More


Last week GameChangers got hired to conduct a ‘thematic exploration’ of a client’s brand. Most of us, at one time or another in our educational lives, if not our working lives, have had to wrestle with themes. What are they? And, when it comes to business, what purpose do they serve? Themes are Big Ideas. […]

Read More


Back in the Dotcom era, I’d often get asked to speak on panels about this new thing called the Internet. The moderator’s final question to the panel would often be along the lines of, “Where’s it all going? What’s the future of the Internet?” When my turn came, I’d begin by saying, “My grandmother was […]

Read More


I’m producing, or helping with, four GameChangers events next week as part of Social Media Week in Los Angeles: 1) A two hour GameChangers workshop, ‘The Revolution Will Be Improvised:  Brand Narratives in the Networked World,’ at KCET television studios.  This will be a quick introduction into the fundamentals of improvisation for business communication, and […]

Read More


A response to Spencer Fry of Carbonmade, who recently posted a blog entry entitled: “Down With Social–Social is Immeasurable and a Waste of Time.” Spencer, I agree to this extent:  The phrase ‘Social Media’ is so amorphous as to be essentially meaningless.  In fact, all media are social.  It’s like saying Wooden Tree, or Feathered […]

Read More


When he was working at Twelve Horses Interactive (now part of One to One Interactive) in Reno in 2007-08, Dean McBeth (@evilspinmeister) participated in some of the very first GameChangers workshops. Dean has since joined the Wieden+Kennedy Agency in Portland, where he’s a Sr. Community Manager and digital strategist for the Old Spice brand, and […]

Read More


In a conversation with John Seely Brown and Erick B this past week at a party in Westwood hosted by the Deloitte Center for the Edge, we talked about creating value at the edges of networks, where the flow of information is fiercest.  (The new book, The Power of Pull, co-written by JSB with John […]

Read More


Narratologists, as the name implies, obsess over narrative.  What makes a good story (and a story good)?  What are the emotional stakes?  What’s the relationship between characters?  Between text and subtext?  Who are the players?  What roles to they play, and do these roles reveal or conceal their true natures?  What motivates them?  What needs […]

Read More


GameChangers has a health care client, and because of that I am aware of this panel before my friend Josh Rose, head of digital media for Deutsch Advertising, who’s not attending SXSW this year, sends out a morning tweet asking his network if anyone’s planning to attend the ‘Social Media and Health Care’ discussion. I […]

Read More