1. Isn’t improvisation about comedy?
Associations between improvisation and comedy can be traced to a little-known quirk of history: 50 years ago, Paul Sills, the son of Viola Spolin, one of the originators of what we know today as improvisation, co-founded a little comedy theater in Chicago named Second City. He used Spolin’s techniques to teach his troupe a way of creating spontaneous unscripted comedic performances. What followed, as you may know, made comedy history.

GameChangers builds on Spolin’s original intention for the art form, which is to foster communication, learning and transformation in culturally diverse groups. What could be more descriptive of a successful brand narrative in the networked economy?

GameChangers offers a comprehensive, educationally-sound process that will point the way to breakthrough performance for your brand. No joke.
You can read more about Viola Spolin and the formation of modern improvisation here.

2. How does GameChangers measure the outcomes of its engagements?
We conduct surveys, typically at three and six-month intervals after an engagement, to gauge improvement in the metrics related to the agreed-to business objectives. Clients have the option of using a survey created by GameChangers, or of using their own platform with input from GameChangers.

3. Is there research to support your contention that improvisation is important to business?
Yes.

4. How does GameChangers ensure confidentiality?
We sign non-disclosures with all clients. In addition, there is a long-standing tradition in the theater of ‘rehearsal space as sacred space.’ We bring this concept of rehearsal space to our work with clients. We honor the sacredness of the rehearsal, where people can be free to make mistakes without reprisal, and express ideas without fear of being judged.