GameChangers » Warner Bos. http://www.gamechangers.com/index.html Improvisation for Business in the Networked World Mon, 06 Feb 2012 17:18:15 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Beach Bauley http://www.gamechangers.com/index.html/archives/491 http://www.gamechangers.com/index.html/archives/491#comments Thu, 24 Jul 2008 00:19:18 +0000 admin http://www.gamechangers.com/index.html/?p=491 Our friend Ethan Bauley , who has an undergrad degree in Finance (University of Virginia) and a Masters in Improvisational Percussion (CalArts), naturally understands why improvisation is an essential business skill in the Networked World. His work developing social apps and exploring edge economies on behalf of clients like Cisco and Warner Bros. lays the groundwork for what we call the improvised brand narrative. Yes, scripting your brand’s activities in the marketplace is OUT, and improvisation is IN. We know it. Ethan knows it. Soon it will be a truth everyone acknowledges. Today, he sent us this photo (of the book without the jacket):

GCTulumBeach1

It was taken on the beach in Tulum, Mexico, while he and his wife, Shannon, were on their honeymoon. (Talk about a COMPLIMENT!)

Thanks, Ethan (& Shannon), and Congrats!

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