A serial analysis of the quest to rescue 33 miners trapped 2,300 feet underground in a copper mine outside Copiapo, Chile…
Levels of Meaning
With the eyes of the news media fixed on one very specific location, everything about the Los Mineros narrative is tightly focused and vividly portrayed. There’s no mystery to it, no hidden agenda (with maybe the exception of a mining company looking to avoid liability, which itself would be no surprise). With the focus so intense right now on the mine itself and the rescue efforts, almost every element of the narrative is visible even to a distant observer like me, who might check the story every day or two on the webs to see how the miners are doing.
It is extremely clear how the narrative is conveyed on three distinct Levels of Meaning.
All communication happens on three levels: Cosmetic (data, information, quantification, surface descriptions, neutral language), Emotional (passion, mood, empathy, attitude, ups, downs) and Meta (symbolism, context, iconography, metaphor, perspective, interpretation, the subconscious connections).
Observe, and learn from, how the Los Mineros narrative is conveyed on these three levels:
Cosmetic: Tons of information here. Plans and backup plans described in detail. The three four-inch pipes that have become their lifeline. The NASA psychologists who’ve arrived to help. The number of calories they’re eating every day (2,000), and how much water they’re supposed to drink every day (5 litres). We know about the ’super drill’ being brought in to bore through the rock. This early in the story, there’s still a lot of cosmetic meaning to be conveyed, an abundance of factual information. Expect that, at some point, this level of meaning will begin to lose steam, and that the tellers of the story will begin to place more emphasis on the other two levels.
Emotional: As always, this is where the most meaning resides, where the story is most potent, and touches us most profoundly. We know that some of Los Mineros have been depressed. We know that they have been able to communicate with their families. They have shared their frustration. We feel their claustrophobia. They have begun to play roles, and these will rouse emotions, too. Who will give the pep talks? Who can get them to smile? Keeping their emotions positive will be key to their mental health during their ordeal, and so, the longer the ordeal goes on, the more crucial the emotional content of the narrative will become.
Meta: The video feed is an existential lifeline. “I video, therefore I am.” For this reason, its very existence is a hopeful symbol. The handsomer guys are getting more facetime on camera. Stars of the narrative, those who can best hold our attention, will emerge as the Cosmetic flow slows. Bringing in the NASA psychologists to deal with the miners’ prolonged isolation is a recognition of the global significance of the narrative, and it ennobles Los Mineros by equating them with astronauts, Los Astronautas, and to the heroic qualities we ascribe them. This blog post is, itself, meta communication about the rescue effort.
Sometimes uncovering the Meta language requires digging beneath the surface, because beneath the surface is where the Meta meaning works. For example the number of miners, 33, has deep meta significance in the predominantly Catholic country of Chile, because 33 is commonly believed to be Jesus Christ’s age when he died on the cross. When Los Mineros finally walk into the light, the date on the calendar will not matter, they’ll be celebrating Easter in Chile.
When he was working at Twelve Horses Interactive (now part of 
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