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	<title>GameChangers &#187; Texas A &amp; M</title>
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		<title>SXSW #1 &#8211; THE BUS RIDE</title>
		<link>http://www.gamechangers.com/index.html/archives/693</link>
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		<pubDate>Mon, 23 Mar 2009 06:28:17 +0000</pubDate>
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				<category><![CDATA[Emotion]]></category>
		<category><![CDATA[Austin]]></category>
		<category><![CDATA[Bus Ride]]></category>
		<category><![CDATA[Dallas]]></category>
		<category><![CDATA[John Abbott]]></category>
		<category><![CDATA[Rental Car]]></category>
		<category><![CDATA[SXSW]]></category>
		<category><![CDATA[Texas]]></category>
		<category><![CDATA[Texas A & M]]></category>

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		<description><![CDATA[The grapes of Austin and SXSW Interactive have fermented into the wine of memory.  As I sip it a week later, here are a few of the many flavors that emerge:
THE BUS RIDE.  When I go to rent a car in Dallas, I discover that my driver&#8217;s license has expired, and that the only real [...]]]></description>
			<content:encoded><![CDATA[<p><em>The grapes of Austin and SXSW Interactive have fermented into the wine of memory.  As I sip it a week later, here are a few of the many flavors that emerge:</em></p>
<p><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2009/03/sxsw-002.jpg" alt="Nelda" align="right" height="207" width="155" /><strong>THE BUS RIDE.</strong>  When I go to rent a car in Dallas, I discover that my driver&#8217;s license has expired, and that the only real option for me to get to Austin is aboard a bus.  I am pissed at myself, and get even more pissed when the shuttle to the bus station is late to pick me up.  Then I begin a conversation with Nelda, the shuttle coordinator.  She has a patient, pleasant demeanor, and it&#8217;s not this phony cheeriness that somebody in the home office scripted for her role, it&#8217;s for real.  It says to me as plainly as if she&#8217;s speaking it out loud that a delay in an airport shuttle bus, or having to take a bus instead of drive a rental car from Dallas to Austin is the least troublesome thing in the world.  And she&#8217;s right.  Nelda’s outlook reminds that we always have a choice how we see and react to setbacks, or to any situation for that matter.</p>
<p>My seat-mate on the bus, Luis, a college sophomore at Texas A&amp;M-Commerce, and I have a good long conversation.  I chronicle the four-hour bus ride on Twitter, which gets pretty interesting when the two trailer park tweakers sitting behind us loudly share their woeful situations, including a warrant that’s out for one’s arrest (“I don’t know why, I took care of everything except that child support shit!”)  one’s attempt to eat a 15-pound hamburger and win 200 dollars, and how the cops in Pelican Bay, Texas, test your drug paraphernalia. John Abbott (@johnnyabbott), who performs with the great improv group, <em>Trophy Wife</em>, tweets me back, “Sometimes it takes a trip to Texas to learn what&#8217;s really going on in the California prison system.”</p>
<p style="text-align: center"><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2009/03/sxsw-017.jpg" alt="Bus1" height="204" width="155" /></p>
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