Every successful brand, organization and entrepreneur in the Networked World will succeed largely on the basis of their ability to hack improvisation. As my friend Gary Graf, quoting Walter Brennan in The Guns of Will Sonnet, likes to say: No brag, just fact. How do I know it’s fact? Because hacking improvisation has always been a key to breakthrough success in business.
Exhibit A: In 1920, Father Julius Nieuwland creates the polymers that make synthetic rubber possible when he accidentally leaves a pot boiling on a stove.
Exhibit B: In 1928, Walt Disney creates Mickey Mouse when his partner in the Oswald the Lucky Rabbit cartoon series double-crosses him. Mickey gets his name because Walt’s wife, Lily, hates the name ‘Mortimer’ that Walt had given him. (more…)
