Word on the street is that Nau, the sustainable clothing company, is coming back. Yes! Fantastic news. The brand has been purchased by Horny Toad Activewear of Santa Barbara, CA. Most of the original Nau team is on board and ramping up fast. The buoyancy of the support Nau got from its customers kept it afloat until Horny Toad hopped to the rescue.A great narrative will always find a way to continue.
And Nau is always the time.
Congratulations to my friends at Nau! Way to improvise, you guys!
In March of this year, I wrote a post extolling the virtues of the sustainable clothing company, Nau. Last week, unable to secure another round of financing, Nau filed for bankruptcy and on Saturday, May 3, 2008, closed its doors. It was a sad day, the death of a beautiful brand.I have no idea what factors went into the shut-down, whether there were supply chain issues, management conflicts, pricing issues, location issues, or whether Nau’s investors were capitalized by bad real estate loans and the company’s financing collapsed because of it — whatever the reasons, as a loyal customer, the fact that Nau was forced to close its doors pisses me off. (more…)