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	<title>GameChangers &#187; Sustainability</title>
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		<title>Birds on the Brooklyn Bridge</title>
		<link>http://www.gamechangers.com/index.html/archives/2761</link>
		<comments>http://www.gamechangers.com/index.html/archives/2761#comments</comments>
		<pubDate>Mon, 03 Oct 2011 05:57:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Emotion]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Issues]]></category>
		<category><![CDATA[Levels of Meaning]]></category>
		<category><![CDATA[Narrative]]></category>
		<category><![CDATA[99 to 1]]></category>
		<category><![CDATA[America]]></category>
		<category><![CDATA[Brooklyn Bridge]]></category>
		<category><![CDATA[Cosmetic]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Meta]]></category>
		<category><![CDATA[Occupy Wall Street]]></category>
		<category><![CDATA[Protests]]></category>
		<category><![CDATA[Ratio]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Wall Street Protests]]></category>

		<guid isPermaLink="false">http://www.gamechangers.com/index.html/?p=2761</guid>
		<description><![CDATA[Occupy Wall Street is, I think, a protest against Unsustainable Games (UGs).
When people say &#8217;sustainability,&#8217; they can be referring to a lot of different cosmetic concepts (monetary policy, geothermal energy, funding for education or manufacturing, urban gardening, solar power, vegetarianism, LED lighting, gender and sexual equality, etc. etc. etc.). In fact, we know this &#8216;multi-causism&#8217; [...]]]></description>
			<content:encoded><![CDATA[<p><em>Occupy Wall Street</em> is, I think, a protest against Unsustainable Games (UGs).</p>
<p>When people say &#8217;sustainability,&#8217; they can be referring to a lot of different <em>cosmetic </em>concepts (monetary policy, geothermal energy, funding for education or manufacturing, urban gardening, solar power, vegetarianism, LED lighting, gender and sexual equality, etc. etc. etc.). In fact, we know this &#8216;multi-causism&#8217; to be characteristic of the <em>OWS </em>scene. The <em>meta</em> concept is, for all these causes, the same: Are you playing constructive or de-constructive games? Zero sum or positive sum games? Are your games sustainable or not? <em>OWS</em> is, ultimately, itself a game, one designed to focus attention on the UGs of Wall Street.</p>
<p>The protesters arrested yesterday on the Brooklyn Bridge represent the most creative generation living in the most creative nation on earth. No doubt they have roots in every language, race, religion, culture, science, art form and evolutionary instinct in the human species. And daily, on Manhattan Island, they are forced to confront the 1-percenters who control 99 percent of the nation&#8217;s wealth, people who are, for the most part, not creators, but extractors. That&#8217;s what their games are designed to do&#8212;-extract. These people getting arrested on the Brooklyn Bridge? they&#8217;re doing it to point out the difference between where the money is and where it needs to be for us to get a bigger bang out of the creativity they represent. <em>99 percent of our creativity belongs to 99 percent of the people.</em> That&#8217;s a biological fact, Jack. It&#8217;s the ultimate sustainable resource. The protesters know this and are calling it to our attention with one of the games they and their friends originated, flash mobbing.</p>
<p>The <em>OWS </em>players understand that if the ratio of &#8216;99 percent of the wealth to 1 percent of the people&#8217; ratio stays where it is, we will never get out the doldrums economically, because we&#8217;re getting no Return on Creativity. No ROC. Because we are putting <em>most of our money</em> where <em>99 percent of our creativity isn&#8217;t</em>. For the ratio to change, the game must change. The <em>OWS</em> players grew up on games. They are the gamingest people in the history of the world. You think they don&#8217;t know a bad game when they see one? Wall Street plays bad games. They want game change.</p>
<p>Game change will come about only when we find ways to invest in the creativity of the 99 percent. We cannot afford to have the most creative Americans sitting on the bench right now. We need them in the game. Just not the old games. New ones. The <em>OWS</em> players are screaming at the coaches to put them into a game they can play.</p>
<p>The old game, in addition to being unsustainable, has left a bitter taste in the mouth of the world. Those protesters sitting on the Brooklyn Bridge? They&#8217;re bitter too. They&#8217;re bitter because they have the ability to change the game and they know it. They understand the scope of the work ahead, and are in a hurry to get on with it.</p>
<p>They have good taste, let them cook with it, and bring the world to our table again.  They have stories to tell that are not the same old stories, let them tell them. They have visions that are not blueprints of the past, let them build them. They hear music that has never been sung and have crazy ideas that no one else would even think of attempting. Let them sing. Let them try. We need that now. We need <em>them</em>. And every day the &#8216;1 percent to 99 percent ratio&#8217; stays where it is, we are one step closer to losing them.</p>
<p>They are getting arrested for squatting on a symbol of America&#8217;s great creative past like birds who have come home to roost, when what they really want to do is fly.<img class="aligncenter size-medium wp-image-2778" title="OWS1" src="http://www.gamechangers.com/index.html/wp-content/uploads/2011/10/OWS1-300x207.jpg" alt="OWS1" width="528" height="364" /></p>
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		<title>The Consumer is Dead, Long Live the Customer</title>
		<link>http://www.gamechangers.com/index.html/archives/1713</link>
		<comments>http://www.gamechangers.com/index.html/archives/1713#comments</comments>
		<pubDate>Sat, 03 Apr 2010 01:37:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Dialogue]]></category>
		<category><![CDATA[Narrative]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Attention]]></category>
		<category><![CDATA[B-boys]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Custom]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Customization]]></category>
		<category><![CDATA[Earned]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Ft. Meyers]]></category>
		<category><![CDATA[Honeypot]]></category>
		<category><![CDATA[Hot Dog Eating Contest]]></category>
		<category><![CDATA[Model]]></category>
		<category><![CDATA[Paid]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://www.gamechangers.com/index.html/?p=1713</guid>
		<description><![CDATA[This is an important distinction for brands to make:
No more Consumers.
Customers.
Every time you refer to your &#8216;paying audience&#8217; as Consumers, subtract one point from your brand&#8217;s Adaptability Index (AI).  Every time you refer to them as Customers, add one point.
Here&#8217;s why:
Consuming stuff is so last century.  The piggery and gluttony that came with [...]]]></description>
			<content:encoded><![CDATA[<p>This is an important distinction for brands to make:</p>
<p>No more Consumers.</p>
<p>Customers.</p>
<p>Every time you refer to your &#8216;paying audience&#8217; as Consumers, subtract one point from your brand&#8217;s Adaptability Index (AI).  Every time you refer to them as Customers, add one point.</p>
<p>Here&#8217;s why:</p>
<p>Consuming stuff is so last century.  The piggery and gluttony that came with relating material goods and conspicuous services to one&#8217;s status is totally unsustainable.  It is a zero sum game.</p>
<p>Customizing stuff (and oneself), on the other hand, the honoring of customs and customers, is the engine that drives the sustainable economy.  It is a generative process designed to conserve and make more efficient use of increasingly scarce resources.</p>
<p>Consumers consume.  Customers customize.  That&#8217;s it in a nutshell.</p>
<p>Here are some of the implications:</p>
<p><img class="alignright size-medium wp-image-1715" title="Nathans1" src="http://www.gamechangers.com/index.html/wp-content/uploads/2010/04/Nathans1-300x219.jpg" alt="Nathans1" width="266" height="193" />Brands who emphasize consumption contribute to obesity, both mental and physical.  They represent an ever-larger drain on the planet&#8217;s resources.  They introduce a lot of useless crap onto the world by manufacturing illusory needs.  They associate levels of consumption with status.  The biggest of this.  The most of that.  The hardest. The shiniest.  The latest and greatest.  These brands pay for the audience&#8217;s attention. Most significantly, they define the relationship between the brand and the audience using numbers.</p>
<p><em>I, Consumer, am a number of numbers.  This is my number of average waking hours per day.  A percentage of those waking hours belongs to you, a brand.  During the percentage that belongs to you, I consume a percentage of the yearly sales of your product in my demographic.  You spend a number to hold my attention.  If that number stays below a certain acquisition price relative to the yearly value of the percentage of my day that I devote to you, you will keep spending it.  If it gets too high, you will let my attention drift elsewhere.  A computer program will tell you what to and then cover your tracks so that you&#8217;ll be blameless.  No one will be able to lay a hot dog on you.<br />
</em></p>
<p>Brands who customize largely participate in customs that already exist, customs into which they&#8217;ve been invited by a customer.   (The attempt to <em>manufacture</em> a custom is costly, with very low ROI.)  The relationship between a brand and a customer is a conversation, a dialogue.  These brands serve causes that cannot be defined by numbers (even as numerical values for what they contribute and receive as a result of their participation, can and must be assigned and evaluated continuously).  Brands with customers understand that consumption of the brand&#8217;s product or service represents part of, but not the entirety of, their value to the customer.  Consumption is one an element of a narrative that has many elements, most of which are outside the brand&#8217;s control.  These brands prefer earning attention from their audience to paying for it.</p>
<p><img class="alignright size-medium wp-image-1716" title="Wurstkuche2" src="http://www.gamechangers.com/index.html/wp-content/uploads/2010/04/Wurstkuche2-284x300.jpg" alt="Wurstkuche2" width="284" height="300" /><em>I, Customer, am an individual.  One of a kind.  All my friends are one of a kind.   I got my thing, you know, just like you got yours, just like everybody&#8217;s got their own.  I am basically awake 24 hours a day, because I got plates in the air, you know.  My homies in Bulgaria are coding some tracks we&#8217;re going to run off a honeypot server for which we are getting paid by a new label in Atlanta call Tso-Tso that does B-Boy tracks for mall shows and competitions all over the Southern U.S., Australia and the Philippines.  Shit is off the hook.  We get a dollar per download, and already this month we&#8217;ve made five thousand dollars.  First thing in the morning, I am catching a plane to Fort Meyers to work with some friends down there who have a band and play clubs at night, and weatherize houses during the day for twenty bucks an hour.   I&#8217;m producing their next album and they are paying me by getting me a job weatherizing houses for the summer.  And on the weekends we take out one guy&#8217;s girlfriend&#8217;s family&#8217;s boat and party like animals.  Any brand that&#8217;s down for this scene is welcome to roll with me.</em></p>
<p>In a sustainable economy, how we roll is going to be much more important than how much we roll.  It used to be about the size your boat.  Now it&#8217;s about boating like only you (and your crazy friends) know how.</p>
<p><img class="aligncenter size-medium wp-image-1717" title="Wurstkuche1" src="http://www.gamechangers.com/index.html/wp-content/uploads/2010/04/Wurstkuche1-300x229.jpg" alt="Wurstkuche1" width="300" height="229" /></p>
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		<title>Power and Powerlessness</title>
		<link>http://www.gamechangers.com/index.html/archives/1577</link>
		<comments>http://www.gamechangers.com/index.html/archives/1577#comments</comments>
		<pubDate>Fri, 05 Mar 2010 20:03:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Agreement Principle]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Dialogue]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Initiations]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[Global]]></category>
		<category><![CDATA[Improvisation: Scene from the Inside Out]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Mick Napier]]></category>
		<category><![CDATA[Nilofer Merchant]]></category>
		<category><![CDATA[Power]]></category>
		<category><![CDATA[Powerless]]></category>
		<category><![CDATA[Powerlessness]]></category>
		<category><![CDATA[Problem Solving]]></category>
		<category><![CDATA[Support]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Take Care of Yourself First]]></category>
		<category><![CDATA[The New How]]></category>

		<guid isPermaLink="false">http://www.gamechangers.com/index.html/?p=1577</guid>
		<description><![CDATA[This is from a blog post by our friend, Nilofer Merchant, author of the new book The New How: Creating Business Solutions Through Collaborative Strategy:
The challenge with people feeling powerless is this: we don’t see how we can contribute to solve problems. We believe it is “someone else’s” to own rather than something any of [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-1581" title="TheNewHow1" src="http://www.gamechangers.com/index.html/wp-content/uploads/2010/03/TheNewHow1-195x300.jpg" alt="TheNewHow1" width="260" height="400" />This is from <a href="http://nilofer.posterous.com/got-power" target="_blank">a blog post by our friend, Nilofer Merchant</a>, author of the new book <a href="http://oreilly.com/catalog/9780596156268" target="_blank"><em>The New How: Creating Business Solutions Through Collaborative Strategy</em></a>:</p>
<p><em><span style="font-size: 12pt;">The challenge with people feeling powerless is this: we don’t see how we can contribute to solve problems. We believe it is “someone else’s” to own rather than something any of us can contribute to. Powerlessness leads to apathy on global issues and disdain on local issues. </span></em></p>
<p><span style="font-size: 12pt;">Now check out this from Mick Napier&#8217;s classic book,<em> <a href="http://www.amazon.com/Improvise-Scene-Inside-Mick-Napier/dp/032500630X" target="_blank">Improvise:  Scene from the Inside Out:</a></em></span></p>
<p><span style="font-size: 12pt;"><em>Two people&#8230;staring at each other and wondering who&#8217;s going to make the first move.  Two people being nice to each other and allowing the other to start doing something.  In that short amount of time, two humans have created themselves as powerless&#8230;Who has time?  The audience is waiting.  They don&#8217;t care about your support.  They care about what you do.  What you do now.</em></span></p>
<p><span style="font-size: 12pt;">These two statements, made miles and years apart, reflect the timelessness of the concept:  Do something!  Participate!  Add to the conversation!  When you&#8217;re just getting started don&#8217;t worry about what the solution will be, or where the scene will take you.  No one knows, and your audience doesn&#8217;t care.  The most important thing is to bring to the scene whatever you&#8217;ve got.<br />
</span></p>
<p><span style="font-size: 12pt;">The saying in improvisation is &#8216;take care of yourself first.&#8217;  This is not the same as being selfish.  It is, rather, the recognition that making the first move, even if we are not always the one to make it, is <em>always </em>our responsibility.<br />
</span></p>
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		<title>GameChanger of the Month &#8211; August 2009</title>
		<link>http://www.gamechangers.com/index.html/archives/817</link>
		<comments>http://www.gamechangers.com/index.html/archives/817#comments</comments>
		<pubDate>Tue, 08 Sep 2009 20:29:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Themes]]></category>
		<category><![CDATA[Alchemy]]></category>
		<category><![CDATA[August 2009]]></category>
		<category><![CDATA[Bonifer]]></category>
		<category><![CDATA[Concrete]]></category>
		<category><![CDATA[Concrete Countertops]]></category>
		<category><![CDATA[Craft]]></category>
		<category><![CDATA[Fu Tung Cheng]]></category>
		<category><![CDATA[GameChanger of the Month]]></category>
		<category><![CDATA[Manufacturing]]></category>
		<category><![CDATA[Mona Hoffman]]></category>
		<category><![CDATA[Preparation]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[Rough Edges Design]]></category>
		<category><![CDATA[Soetsu Yanagi]]></category>
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		<category><![CDATA[Transformation]]></category>
		<category><![CDATA[Unknown Craftsman]]></category>

		<guid isPermaLink="false">http://www.gamechangers.com/index.html/?p=817</guid>
		<description><![CDATA[Five years ago, Mona Hoffman quit a secure, high-paying, high-status job at a good old fashioned Midwestern manufacturing company where she was a valuable employee, and began a journey inspired by the book Concrete Countertops by Fu-Tung Cheng.  Her journey has resulted, this year, in the formation of Rough Edges Design, which produces interior design [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2009/09/roughedges1.jpg" alt="RoughEdges1" align="right" height="285" width="206" />Five years ago, Mona Hoffman quit a secure, high-paying, high-status job at a good old fashioned Midwestern manufacturing company where she was a valuable employee, and began a journey inspired by the book <a href="http://www.concreteexchange.com/products_books.jsp" target="_blank"><em>Concrete Countertops</em></a> by <a href="http://www.concreteexchange.com/about_futung.jsp" target="_blank">Fu-Tung Cheng</a>.  Her journey has resulted, this year, in the formation of <a href="http://www.roughedgesdesign.com" target="_blank">Rough Edges Design</a>, which produces interior design items made of concrete.  The first product line is lamps.  Others are soon to follow.</p>
<p>Mona Hoffman is August&#8217;s GameChanger of the Month because her <em>brand is an exploration of themes that matter.</em>  One of her responsibilities at her former company was sustainability, and the company, though appreciated as a major employer in the community where it&#8217;s headquartered, was not committed to moving in that direction (its major product lines are made of wood).   Another of her passions is craftsmanship, the ability to turn readily available materials into something extraordinary.   In transforming herself into an artisan who works with concrete, she combines the themes of sustainability and craftsmanship.  The exploration of these two themes creates and informs the Rough Edges brand narrative.</p>
<p>Mona Hoffman is the GameChanger of the Month, because in forming her new company, she acted on what she is passionate about, yet she didn&#8217;t leap before looking.   Rough Edges Design is grounded in diligent study and immersive apprenticing in the craft of concrete-shaping.  The transition from cushy-and-corporate to rough-and-tumble is not one to make without a lot of preparation.   <em>Preparation is the key to a successful journey.</em>  Preparation gives you the ability to improvise in a way that a plan, no matter how meticulous and thought-through it is, cannot.   A GameChanger prepares.</p>
<p>Works like <a href="http://www.longitudebooks.com/find/p/21219/mcms.html" target="_blank"><em>The Unknown Craftsman</em></a>, by <a href="http://en.wikipedia.org/wiki/Yanagi_S%C5%8Detsu" target="_blank">Soetsu Yanagi</a> informed Hoffman&#8217;s education.   Yanagi&#8217;s words, though originally written in another language about artisans from a different culture, described a world familiar to her, one in which everyday objects and materials become sources of what Yanagi calls &#8220;calm and friendly beauty.&#8221;</p>
<p>Having spent her professional life in a world of zero-tolerance manufacturing and super-repeatable processes, Hoffman has created a brand where the production process, by design, yields unexpected results, where &#8220;flaws&#8221; are in fact an artifact of the human touch on the material, and are embraced as part of the product&#8217;s charm.</p>
<p>Mona Hoffman is the GameChanger of the Month because she <em>interacts with the familiar in a way that makes it new and remarkable</em>.   This is the alchemy of improvisation.  With its artful line of lamps, Rough Edges Design literally turns heavy material into objects of light.  And if that ain&#8217;t changin&#8217; the game, we don&#8217;t know what is.</p>
<p style="text-align: center"><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2009/09/roughedgeslamps1.jpg" alt="RoughEdgesLamps" height="322" width="436" /></p>
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		<item>
		<title>Hurd is the Word</title>
		<link>http://www.gamechangers.com/index.html/archives/783</link>
		<comments>http://www.gamechangers.com/index.html/archives/783#comments</comments>
		<pubDate>Tue, 14 Jul 2009 06:46:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Character]]></category>
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		<category><![CDATA[Listening]]></category>
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		<category><![CDATA[Brian Hurd]]></category>
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		<category><![CDATA[Deep Patel]]></category>
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		<guid isPermaLink="false">http://www.gamechangers.com/index.html/?p=783</guid>
		<description><![CDATA[For months before we met for lunch last week, I had been hearing about Brian Hurd, mainly from Deep Patel of GoGreenSolar.  Deep claims that Hurd is one of the sharpest tools in the shed.  Has more experience than just about anyone in the solar industry.  Knows as much as anyone in the world about [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2009/07/handsonsolar1.jpg" alt="HandsOnSolar1" align="right" />For months before we met for lunch last week, I had been hearing about Brian Hurd, mainly from Deep Patel of<a href="http://www.gogreensolar.com" target="_blank"> GoGreenSolar</a>.  Deep claims that Hurd is one of the sharpest tools in the shed.  Has more experience than just about anyone in the solar industry.  Knows as much as anyone in the world about the state of solar technology.  Started the solar installation program at the <a href="http://elasc.adultinstruction.org/" target="_blank">East L.A. Skills Center</a>, where he has trained more <a href="http://greenjobs.greenjobsearch.org/a/jobs/find-jobs/q-solar/l-california" target="_blank">certified solar technicians</a> than anyone in the U. S.   Helped write the State of California certification tests for solar installers.  Is a protege of Secretary of Labor, Hilda Solis, the former Congresswoman from California who admires the work he&#8217;s done to create jobs in the community.  The web site for the company he founded, <a href="http://www.handsonsolar.org" target="_blank">Hands On Solar</a>, and the <a href="http://www.google.com/search?q=brian+hurd+solar+technology&amp;hl=en&amp;rlz=1G1GGLQ_ENUS278&amp;start=10&amp;sa=N" target="_blank">Google results page for &#8216;Brian Hurd Solar Technology&#8217;</a> bear out all this and more.<span id="more-783"></span></p>
<p>Because have I history in the entertainment business, I have witnessed a lot of (and produced my share of) cosmetic excitement, and I have built up a kind of immunity to hyperbole.  How could this Hurd character possibly live up to the reputation that preceded him?  After all, the bigger they come the harder they fall.  &#8220;Show me a hero and I will write you a tragedy,&#8221; is how F. Scott Fitzgerald described the inevitable drowning of our ideals in the immutable tide of our humanity.  &#8220;It is never a good idea to meet your heroes.  Earl Monroe and Groucho Marx are the only two I&#8217;ve met who didn&#8217;t disappoint me,&#8221; says Woody Allen.</p>
<p style="text-align: center"><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2009/07/handsonsolar2.jpg" alt="HandsOnSolar2" width="388" height="121" /></p>
<p>That Brian Hurd made such a good impression is all the more amazing in this light.</p>
<p>Impression:  <strong>He did not assume his role</strong>.   In other words, he was unassuming.   Our &#8216;lunch scene&#8217; dictated what his role would be.  This created a wider range of possibilities for what could be communicated and learned in the course of our conversation than if he had insisted on playing the role of, let&#8217;s say, &#8216;The King of Solar.&#8217;  We talked very little about anything that had to do with his high status in the solar industry, and barely touched on any of the data points on his web site.    No talk about  the <a href="http://salsa.democracyinaction.org/o/1179/blog/comments.jsp?blog_entry_KEY=23381&amp;t=" target="_blank">employment opportunities </a>he&#8217;s created, <a href="http://www.handsonsolar.org/workshops/workshops.html" target="_blank">the curricula </a>he&#8217;s designed, <a href="ttp://online.wsj.com/article/SB123457326090086555.html" target="_blank">the news </a>he&#8217;s made.  Secretary Solis&#8217; name didn&#8217;t come up once.  The role that he defined for himself during our lunch scene is one you could call &#8216;Education Booster.&#8217;</p>
<p>Impression:  <strong>He</strong> <strong>gives gifts</strong>.  Deep Patel and I are collaborating with a team of talented community activists on <em>Solar The Sign</em>, a movement to ithe world-famous Hollywood Sign with solar power the night of the 20111 Academy Awards.  Brian is a big fan of the project.  &#8220;If you can solar the Sign, you can solar anything,&#8221; is how he puts it.  Before we&#8217;d been served our food, Brian had given us ten good ideas for how to move the project along.  In addressing the problems to be solved, his ideas came at us from all kinds of angles and perspectives, he is a high-powered generator of ideas.  Political!  Technical!  Environmental!  Community!  Workforce!  Education!  Deep and I did not have to ask for these gifts, and they were not imposed on us.  They combusted spontaneously from the conversation.</p>
<p>Impression:  <strong>He adds information</strong> to the discussion.  Facts, figures and numbers about sustainability pour out of Brian Hurd like a second language.  The average size of an home solar installation (3200 watts).  The trees saved yearly by that installation (1 acre).   The yearly carbon displacement of that installation (198,000 lbs.)  A good online resource for straw bale construction (<a href="http://www.caneloproject.com/" target="_blank">The Canelo Project</a>).  How strawbale houses are cooled (water channeled through ridged concrete under floorboards).  An experiment that restored the grouper population to a one-square mile area of the Gulf of Mexico (his marine biologist brother-in-law, <a href="http://www.gulfbase.org/person/view.php?uid=ckoenig" target="_blank">Chris Koenig&#8217;s</a> experiment, that&#8217;s whose).   I should have used a dictaphone, because I was scribbling notes so fast I could barely read my writing afterward.</p>
<p>Impression:   <strong>He is an educator</strong>.  He made it clear that while the Obama administration&#8217;s heart is in the right place about creating jobs in the renewable energy sector, it cannot happen without aggressive funding for education and jobs training.  Transformation, as Hurd expresses passionately, begins with education.  &#8220;There&#8217;s a lot of money for sustainability in the Stimulus bill, but they&#8217;re shotgunning it out, and hoping it does some good,&#8221; he explains.  &#8220;That&#8217;s not going to work.  We need more players in the game, and that can&#8217;t happen without education!&#8221;</p>
<p>Impression:  Despite the dismaying stats leaking from the economy these days like crude oil from a grounded tanker,<strong> he is an optimist</strong>.   He understands that before we can do it, we have to believe it.   He has faith that sustainable industries can become the economic engine to turn things around, and that the city and people of Los Angeles can become pivotal players in the turnaround.    &#8220;Anything,&#8221; says Brian Hurd, &#8220;is possible in Los Angeles.&#8221;</p>
<p style="text-align: center"><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2009/07/hurd1.jpg" alt="Hurd1" width="275" height="206" /></p>
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		<title>Celebrating Revolution</title>
		<link>http://www.gamechangers.com/index.html/archives/771</link>
		<comments>http://www.gamechangers.com/index.html/archives/771#comments</comments>
		<pubDate>Sat, 04 Jul 2009 18:47:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[Revolution]]></category>
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		<guid isPermaLink="false">http://www.gamechangers.com/index.html/?p=771</guid>
		<description><![CDATA[A memory is only as good as our ability to turn it into action.  We remember what we want to keep alive.
It has never been more important than it is on July 4, 2009, that we remember the founding of the United States of America as a Revolution, an overthrow of a distant ruling elite [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2009/07/revolution1.jpg" alt="Revolution1" align="right" height="341" width="265" />A memory is only as good as our ability to turn it into action.  We remember what we want to keep alive.</p>
<p>It has never been more important than it is on July 4, 2009, that we remember the founding of the United States of America as a Revolution, an overthrow of a distant ruling elite that had lost touch with the people.</p>
<p>Because today we need another Revolution.</p>
<p>We need a revolution against the kinds of businesses the U.S. has invested in way too heavily for the past 125 years, the businesses that sustained the oil-and-war economy built by people like George W. Bush’s granddad, businesses that President Eisenhower in the 1950s labeled the military-industrial complex.  Today the news media is complicit in the complex.  After all, what is more likely to keep you glued to the feeding tube than something scary happening right outside your front door?<span id="more-771"></span></p>
<p>We need a new kind of independence, from the feeding tubes of <a href="http://www.politico.com/news/stories/0209/18390.html" target="_blank">fear</a> and <a href="http://i111.photobucket.com/albums/n158/codename_009/BushKissingSaudiPrince.jpg" target="_blank">oil</a> and <a href="http://www.whereistheoutrage.net/wordpress/wp-content/uploads/2008/01/bush-flightsuit.jpg" target="_blank">war</a> and <a href="http://lighthousedenver.files.wordpress.com/2008/12/joe_the_plumber.jpg" target="_blank">baseless celebrity</a>.  Freedom from businesses built on <a href="http://www.madogre.com/Interviews/weapon_manufacturers.htm" target="_blank">killing</a>, <a href="http://www.abc.net.au/news/stories/2008/12/22/2453118.htm" target="_blank">sensationalizing</a>, <a href="http://www.drudgereport.com/" target="_blank">alarming</a>, <a href="http://www.amazon.com/Smartest-Guys-Room-Amazing-Scandalous/dp/1591840082" target="_blank">manipulating</a>, <a href="http://www.rushlimbaugh.com/home/today.guest.html" target="_blank">dividing</a>, <a href="http://www.personal-injury-info.net/frivolous-lawsuits.htm" target="_blank">litigating</a>, <a href="http://www.un.org/apps/news/storyAr.asp?NewsID=6079&amp;Cr=iraq&amp;Cr1=inspect" target="_blank">politicking</a>, <a href="http://patdollard.com/" target="_blank">vilifying</a>, <a href="http://www.ustraining.com/new/index.asp" target="_blank">dominating</a>, <a href="http://www.carlyle.com/" target="_blank">acquiring</a>, <a href="http://www.sourcewatch.org/index.php?title=Paul_Wolfowitz" target="_blank">misdirecting</a>, <a href="http://lane.stanford.edu/tobacco/index.html" target="_blank">clouding</a>, <a href="http://www.nytimes.com/2009/01/25/business/25bernie.html" target="_blank">hiding</a>, <a href="http://news.bbc.co.uk/2/hi/middle_east/2942449.stm" target="_blank">looting</a>, <a href="http://www.commondreams.org/headlines07/0314-07.htm" target="_blank">destroying</a>, <a href="http://www.usdoj.gov/dea/concern/oxycontin.html" target="_blank">drugging</a>, <a href="http://thinkprogress.org/abramoff/" target="_blank">bribing</a>, <a href="http://www.forbes.com/2009/02/03/banking-federal-reserve-business-wall-street-0203_loans.html" target="_blank">hoarding</a>, <a href="http://www.politicalaffairs.net/article/view/2024/1/124/" target="_blank">imprisoning</a>, <a href="http://www.cnn.com/2008/US/12/26/tennessee.sludge/" target="_blank">poisoning</a>, <a href="http://lawofwar.org/Torture_Memos_analysis.htm" target="_blank">torturing</a>, <a href="http://www.investopedia.com/articles/mutualfund/05/HedgeFundFailure.asp?viewed=1" target="_blank">hedging</a>, <a href="http://www.usnews.com/blogs/washington-whispers/2009/03/04/for-former-envoy-l-paul-bremer-vermont-looks-better-than-iraq.html" target="_blank">lip-servicing</a> and <a href="http://www.hoover.org/bios/rice.html" target="_blank">ass-licking</a>.</p>
<p>These bad businesses are designed to extract wealth without replacing it.  Designed to accumulate money without earning it.  Designed to exploit labor without honoring it.  Designed to get better than they give.</p>
<p>In fact, businesses that generate wealth and well-being over the long haul are those that give better than they get.  Focusing on short term gains (we now measure our windows of transactional opportunity in milliseconds) cripples our potential for long-term growth.</p>
<p>We need another Revolution.</p>
<p>A revolution to free ourselves once and for all from the fear-based agendas of the distant and disconnected Bush Leaguer elites.   The Bush presidency was a validation of everything gone wrong with America.  Of <a href="http://timesonline.typepad.com/photos/uncategorized/2008/05/16/sarah_palin_2.jpg" target="_blank">myopia and mediocrity</a>.  Of <a href="http://boingboing.net/2008/12/19/donald-rumsfeld-war.html" target="_blank">arrogance and bullying</a>.  Of the <a href="http://www.boston.com/news/nation/articles/2005/10/09/dobson_spiritual_empire_wields_political_clout/" target="_blank">toxic confluence of Church and State</a>.</p>
<p>Here’s something that offers a strand of hope: fools like George W. Bush yield their own brand of wisdom.  He and his administration became like a compass needle that pointed in the exact opposite direction of the one we need to be going in.  This July 4th, we are in a race to heal the planet before the planet decides it’s going to heal itself.   Of us.  Which is why the Revolution needs to be Green.</p>
<p>The divisive ideologies and nonstop claptrap of talk show hosts, pundits, our so-called political leaders and even futurists only preserve the status quo. Obama is not getting the kind of energy and leadership he needs from Capitol Hill&#8212;from timid funeral director types like Mitch McConnell and Harry Reid, whose only apparent talent is soft-talking to the aggrieved, or from status-obsessed players like John Boehner and Nancy Pelosi, who always look like they’re counting the minutes to cocktails at the club.  These people stand in the way of progress.  We need legislators who can support a narrative other than their own.  Today, there’s only one narrative that matters when it comes to the federal government, and that&#8217;s.  the story of America.  It’s time for an uplifting twist to our story.  A ray of hope shooting through the economic gloom.  Not only do we need the sun to shine, <a href="http://www.gogreensolar.com" target="_blank">we need it to generate electricity</a>.</p>
<p>Which is why we need another Revolution.</p>
<p>Due in large part to the Bush Leaguers’ misadventures in the Middle East, we have racked up debts—monetary, environmental and political&#8212;that we’re going to be paying off for generations.  We have lost our touch for the <a href="http://www.aerospaceweb.org/question/history/pioneers/wright1901.jpg" target="_blank">extraordinary invention</a>, the <a href="http://www.americancorner.org.tw/americasLibrary/assets/jb/modern/jb_modern_subj_e.jpg" target="_blank">breathtaking breakthrough</a>.  We have lost our <a href="http://www.greaterohio.org/picturing/adams/OB-BarnRaising-600.jpg" target="_blank">appetite for industry</a>.  Today, the touch that matters most to our economy, and, sad to say, defines us to a lot of the world, is the touch of bullets from an M2 50-caliber machine gun, the touch of a Wall Street banker to a politician&#8217;s wallet, or the touch of a camera lens on a dead celebrity.  Something is way, way off about that.  180 degrees off, to be exact.</p>
<p><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2009/07/revolution2.jpg" alt="Revolution2" align="right" height="222" width="296" />Just as the Bush compass points due South, you can define the kinds of businesses we should be in as the polar opposites of the games we’ve been playing.  We need businesses made resilient by <a href="http://www.alternative-energy-news.info/" target="_blank">renewable energy</a> and by <a href="http://www.peacecorps.gov/" target="_blank">peacemaking</a>.  Business guided by themes like <a href="https://www.hellohealth.com/main/index.html" target="_blank">healing</a>, <a href="http://www.nolatruth.org/" target="_blank">educating</a>, <a href="http://www.pfnc.net/" target="_blank">building</a>,<a href="http://www.whitehouse.gov/blog/09/04/09/Planting-the-Garden/" target="_blank"> </a><a href="http://www.whitehouse.gov/blog/09/04/09/Planting-the-Garden/" target="_blank">seeding</a>, <a href="http://appliedimprov.ning.com/" target="_blank">coaching</a>, <a href="http://www.theonion.com/content/index" target="_blank">communicating</a>, <a href="http://www.tedprize.org/2009-winners/" target="_blank">inspiring</a>, <a href="http://www.academicyear.org/" target="_blank">bridging</a>, <a href="http://www.ossur.com/" target="_blank">liberating</a>, <a href="http://www.jiffygas.com/" target="_blank">converting</a>, <a href="http://www.brownstoner.com/brownstoner/archives/2007/06/brooklyns_endan.php" target="_blank">restoring</a>, <a href="http://www.inhabitat.com/2009/06/17/mit-developing-concrete-that-lasts-for-16000-years/" target="_blank">preserving</a>, <a href="http://www.planetpinkngreen.com/wp-content/uploads/2008SPRING/green_roof.jpg" target="_blank">designing</a>, <a href="http://www.onetooneinteractive.com/otocorporate/home/" target="_blank">connecting</a>, <a href="http://industry.bnet.com/travel/1000180/new-emerging-from-rd-the-60-ton-cargo-blimp/" target="_blank">transporting</a>, <a href="http://www.zipcar.com/" target="_blank">sharing</a>, <a href="http://www.nffc.net/" target="_blank">growing</a>, <a href="http://www.tunecore.com/" target="_blank">clarifying</a>, <a href="http://www.maxschoenherr.de/radio/radioCurrent/JohnLasseter_CARS/John_Lasseter_Cars.Schoenherr.jpg" target="_blank">creating</a>.  And let&#8217;s not forget <a href="http://www.storycenter.org/index1.html" target="_blank">remembering</a>.  These new kinds of businesses are our only hope for growing our way out of a malaise brought on by eight years of the reign of Prince George that didn’t add anything of value to the economic equation.  In fact it subtracted value.</p>
<p>It’s time for another Revolution.</p>
<p>The people who revolted against an out-of-touch elite to create the United States, and the people who have come here from around the world in the 233 years since then have literally put their lives on the line because they had an appetite for change and faith in their dreams   The U.S. political and banking systems exist to enable dreams of Americans, not leverage them to their own advantage by playing the kinds of insider games that turn those dreams into a mirage.  Mediocrity and myopia, arrogance and bullying,  mixing religion and politics, these are supposed to be the enemies of the American brand, not its trademarks.</p>
<p>This weekend, we remember the Revolution that became America.  Next week, let&#8217;s keep the spirit of that Revolution alive.  It’s the most American thing we can do.</p>
<p>Happy Independence Day!</p>
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		<title>The T. H. Culhane Game</title>
		<link>http://www.gamechangers.com/index.html/archives/560</link>
		<comments>http://www.gamechangers.com/index.html/archives/560#comments</comments>
		<pubDate>Sun, 19 Oct 2008 03:54:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.gamechangers.com/index.html/?p=560</guid>
		<description><![CDATA[John Culhane, a Rockford, Illinois-born journalist, author, and the model for the character of Mr. Snoops in the Disney animated film, The Rescuers, met his wife, Hind Rassam, a native of Baghdad, Iraq, when he reviewed her in a student performance of Antigone. John and Hind fell in love and had two sons, T. H. [...]]]></description>
			<content:encoded><![CDATA[<p>John Culhane, a Rockford, Illinois-born journalist, author, and the model for the character of Mr. Snoops in the Disney animated film, <em>The Rescuers</em>, met his wife, Hind Rassam, a native of Baghdad, Iraq, when he reviewed her in a student performance of <em>Antigone</em>. John and Hind fell in love and had two sons, T. H. and Michael.</p>
<p style="text-align: center"><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2008/10/culhanebros1.jpg" alt="CulhaneBros1" /></p>
<p>It is no surprise that the Culhane boys are born performers, a couple of very animated characters.</p>
<p style="text-align: center"><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2008/10/thc10.JPG" alt="CulhaneDance" height="346" width="462" /></p>
<p>Once, as part of a story John did for the <em>New York Times</em> <em>Magazine</em>, he and the boys enrolled at Ringling Bros. Clown College in Sarasota, Florida, and T. H. and Michael became the youngest clowns ever to perform with Ringling Bros. Barnum &amp; Bailey big show.<span id="more-560"></span></p>
<p style="text-align: center"><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2008/10/thc11.JPG" alt="CulhaneGoggles" height="366" width="465" /></p>
<p>T. H. graduated from Harvard. He taught for four years at Jefferson High School in South Central L. A., where he championed learning games like &#8216;Dumpster Theater&#8217; for a science class he taught there. He and his students converted an unused dumpster sitting on campus into a stage. Dumpster Theater performances consisted of rapping about science.</p>
<p style="text-align: center"><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2008/10/thc18.JPG" alt="CulhaneGuitarSlum" height="345" width="460" /></p>
<p>With a $6,000 grant from PepBoys, T. H. and a group of mechanically gifted students at Jefferson built a hovercraft.</p>
<p style="text-align: center"><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2008/10/thc2.JPG" alt="CulhaneHovercraft" height="342" width="457" /></p>
<p>I once sat in on one of T. H.&#8217;s classes at Jefferson High. I couldn&#8217;t even begin to tell you what subject he was supposed to be teaching. One group of kids was in the back of the classroom silk-screening t-shirts for a small business they were running out of the high school.</p>
<p style="text-align: center"><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2008/10/thc4.JPG" alt="CulhaneGlass" height="340" width="452" /></p>
<p>He had turned a large storage closet into a computer room. Half a dozen geeks sat in there with the door closed, hacking away at code to build some kind of game or animation.</p>
<p style="text-align: center"><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2008/10/thc17.JPG" alt="CulhaneComp" height="334" width="444" /></p>
<p>Another group of students huddled around a desk blueprinting the hovercraft. The kids who weren&#8217;t interested in participating, didn&#8217;t. Some girls gossiped and toyed with each others&#8217; makeup, some kids put their heads on their desks and slept. T. H. ignored them. They weren&#8217;t in the scene.  I didn&#8217;t realize it at the time, but T. H.&#8217;s educational methods were pure improvisation. In the improvisational model, teachers don&#8217;t &#8216;teach.&#8217; <em>They create environments and games in which learning has to occur for the players to achieve their objective. </em>You cannot build a hovercraft, for example, without first doing your physics homework.</p>
<p style="text-align: center"><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2008/10/thc1.JPG" alt="CulhaneBottles" height="337" width="443" /></p>
<p>Today, T. H. his wife, Sybille, and their 16-week old son, Kilian, reside in Essen, Germany, the home base for their organization, <a href="http://solarcities.blogspot.com/" target="_blank">Solar Cities</a>, which helps install solar power in poor neighborhoods in Cairo (when&#8217;s the last time you saw a solar panel in a poor neighborhood in the U.S.?).  T. H. spends a lot of time with the people of those Cairo neighborhoods, acting as a kind of pied piper of solar paneling.  In his &#8217;spare time&#8217; he&#8217;s completing a doctorate in Urban Planning from UCLA.</p>
<p style="text-align: center"><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2008/10/thsybille1.JPG" alt="CulaneSybille" height="329" width="438" /></p>
<p>From 2004 to 2008, with funding from the U. S. State Dept., Sybille, T. H. and Michael toured the Middle East with Michael&#8217;s band, Circus Guy, promoting solar energy and other alternative fuels. For daytime performances, they powered their amps with solar panels. T. H. played guitar while unicycling back and forth across the stage. A documentary about their tour, <a href="http://www.youtube.com/watch?v=QwnxIw2PBGU" target="_blank"><em>Environmental Circus</em>,</a> directed by their friend James Dean Conklin, will premiere later this year.</p>
<p style="text-align: center"><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2008/10/thc21.jpg" alt="CulhaneGuitar" height="302" width="432" /></p>
<p>There is a difference between the roles we play and our essential character as human beings. We all play many roles in our lives. The challenge is to play them through our character as human beings, through the truth of our authentic selves.</p>
<p style="text-align: center"><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2008/10/thc6.JPG" alt="CulhaneSolar" height="321" width="430" /></p>
<p>T. H. Culhane&#8217;s range of characters&#8211;circus clown, singer in the Harvard Krokodiloes, cultural anthropologist, high school teacher, Guatemalan breadnut developer (did I mention that?), alternative energy advocate, doctoral student&#8211;is plenty impressive. But that&#8217;s <a href="http://www.blogger.com/profile/02974539190597507374" target="_blank">just a playlist</a>.  What matters is is how a player plays it.</p>
<p style="text-align: center"><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2008/10/thc7.JPG" alt="CulhaneRoof" height="315" width="422" /></p>
<p>What&#8217;s inspiring, what stirs the world around him to action, <em>what changes the game</em>, is the <em>character</em> of T. H. Culhane:</p>
<p>Bridge builder.</p>
<p style="text-align: center"><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2008/10/thc9.JPG" alt="CulhaneHandshake" height="307" width="410" /></p>
<p>Science nut.</p>
<p style="text-align: center"><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2008/10/thc12.JPG" alt="CulaneTube" height="304" width="408" /></p>
<p>Avant-garde educator.</p>
<p style="text-align: center"><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2008/10/thc19.JPG" alt="CulhaneKids" height="305" width="407" /></p>
<p>Bringer of water and happiness.</p>
<p style="text-align: center"><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2008/10/thc5.JPG" alt="CulhaneShower" height="310" width="407" /></p>
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		<title>Nau (Again)</title>
		<link>http://www.gamechangers.com/index.html/archives/454</link>
		<comments>http://www.gamechangers.com/index.html/archives/454#comments</comments>
		<pubDate>Wed, 25 Jun 2008 16:02:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Narrative]]></category>
		<category><![CDATA[Brand Narrative]]></category>
		<category><![CDATA[Horny Toad]]></category>
		<category><![CDATA[Nau]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Sustainable Clothing]]></category>

		<guid isPermaLink="false">http://www.gamechangers.com/index.html/?p=454</guid>
		<description><![CDATA[
Word on the street is that Nau, the sustainable clothing company, is coming back.  Yes!  Fantastic news.  The brand has been purchased by Horny Toad Activewear of Santa Barbara, CA.  Most of the original Nau team is on board and ramping up fast.  The buoyancy of the support Nau got [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center"><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2008/06/nauheader1.jpg" alt="NauHeader1" height="71" width="593" /></p>
<p>Word on the street is that Nau, the sustainable clothing company, is <a href="http://blog.nau.com/" target="_blank">coming back</a>.  Yes!  Fantastic news.  The brand has been purchased by Horny Toad Activewear of Santa Barbara, CA.  Most of the original Nau team is on board and ramping up fast.  The buoyancy of the support Nau got from its customers kept it afloat until Horny Toad hopped to the rescue.A great narrative will always find a way to continue.</p>
<p>And Nau is always the time.</p>
<p>Congratulations to my friends at Nau!  Way to improvise, you guys!</p>
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		<title>Goodbye for Nau</title>
		<link>http://www.gamechangers.com/index.html/archives/419</link>
		<comments>http://www.gamechangers.com/index.html/archives/419#comments</comments>
		<pubDate>Fri, 09 May 2008 18:25:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Networked World]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Exxon]]></category>
		<category><![CDATA[Nau]]></category>
		<category><![CDATA[Pisses Me Off]]></category>
		<category><![CDATA[Store Closing]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Sustainable Clothing]]></category>
		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://www.gamechangers.com/index.html/?p=419</guid>
		<description><![CDATA[
In March of this year, I wrote a post extolling the virtues of the sustainable clothing company, Nau.  Last week, unable to secure another round of financing, Nau filed for bankruptcy and on Saturday, May 3, 2008, closed its doors.   It was a sad day, the death of a beautiful brand.I have [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center"><img src="http://www.gamechangers.com/index.html/wp-content/uploads/2008/05/nautag1.jpg" alt="NauTag1" height="217" width="290" /></p>
<p>In March of this year, I <a href="http://www.gamechangers.com/index.html/?p=328" target="_blank">wrote a post</a> extolling the virtues of the sustainable clothing company, <a href="http://www.nau.com" target="_blank">Nau</a>.  Last week, unable to secure another round of financing, Nau filed for bankruptcy and on Saturday, May 3, 2008, closed its doors.   It was a sad day, the death of a beautiful brand.I have no idea what factors went into the shut-down, whether there were supply chain issues, management conflicts, pricing issues, location issues, or whether Nau&#8217;s investors were capitalized by bad real estate loans and the company&#8217;s financing collapsed because of it &#8212; whatever the reasons, as a loyal customer, the fact that Nau was forced to close its doors pisses me off.<span id="more-419"></span></p>
<p>When Exxon reports yearly PROFITS of $10.6 billion at the same time that a company led by a group of experienced and visionary executives from companies like Patagonia, Nike and Marmot cannot be trusted with a few lousy million to keep their vision alive&#8230;it pisses me off.</p>
<p>When organizations and individuals that are in the business of claiming turf, depleting resources, questioning your loyalty to whatever, sucking the life out of small towns in America, promoting mass consumption, and killing people for hire are doing just fine and dandy, and organizations like Nau, that are in the businesses of of educating, healing, nurturing, creating, building, growing, producing, helping, and making the most of the gifts we have been given, have to scramble for their very survival&#8230;it pisses me off.</p>
<p>When edge and hedge players are able to exploit the financial infrastructure to gain immense and ostentatious personal wealth, and this wealth comes at the expense of people who dream of owning their own homes or starting new businesses, who are simply and humbly looking for their own small share of a better future, what used to be known back in the day as &#8216;The American Dream&#8217;&#8230;it pisses me off.</p>
<p>When innovators like Nau, who present an inspiring vision of the future, who offer fresh designs for creating wealth and working for their communities, have to close their doors, and meanwhile the national political discourse is about what someone&#8217;s pastor said in church one Sunday or who can fake-bowl or fake-drink the best, and people actually listen to media gasbags whose announced objective is to introduce more confusion and chaos to the mix&#8230;it really pisses me off.</p>
<p>Well, I guess let&#8217;s just look at the bright side &#8212; we can still head over to Wal-Mart and pick up a dozen t-shirts, a camo hat, a pair of reading glasses, a five-pound bag of M&amp;Ms, a space heater, six quarts of motor oil and a case of Elmer&#8217;s glue for under thirty bucks.  So we got that goin&#8217; for us.</p>
<p>And now for the bright side minus the sarcasm, here&#8217;s what our friend Shannon, one of the managers of Nau&#8217;s Chicago store, had to say:</p>
<p><em>Hi friends,</em></p>
<p><em>For those of you who haven&#8217;t heard, Nau went out of business. We could not get the private investment we counted on for our initial stages and needed to continue so the decision was made last Thursday and we all (those of us at the webfonts aka. stores) found out hours later. The Portland home office cleared out that day, and the five webfronts from Seattle to Chicago closed the doors on Saturday (after a full on ransacking). Though be sure we did not slip away silently in the night. Now most of us counting on a paycheck for next month&#8217;s rent did silently slip into the nearest bar stool, the following two days people came out with their handkerchiefs waving to bid us adieu. Friends brought chocolate and beer (all organic), and shared tears and hugs. And these weren&#8217;t just our own personal friends, these were people drawn into the collective Nau set out to bring together. These were our customers, friends and fans of this incredible and beautiful idea that is Nau.</em></p>
<p><em>Hmm &#8211; Nau &#8211; as in Nau, Inc. So it is a corporation, though not meeting a definition I&#8217;ve ever known for that word. Interesting having just watched The Corporation (thanks for the recommendation, V), corporations are legally considered &#8220;a person&#8221;.  Well that being the case, this is the greatest person ever! Personally, Nau is the person I&#8217;ve been waiting to meet my whole life. The kind that is truly inspired and inspires anyone it meets, that genuinely cares about each person it interacts with, treats everyone with sincere respect, is a good listener, has unwavering passion, and when Nau says he/she is going to do something, I can trust absolutely that it will be done, and will be done not only with unique style, but will be thoughtfully executed every time. Many of you are familiar with the concept of superfriend, well Nau has proven the true definition to this concept.</em></p>
<p><em>And one of the best parts of superfriends, is it doesn&#8217;t stop with one person. They continue to introduce you to more uniquely special people. I&#8217;ve never been surrounded by so many incredible people at one time. It goes way beyond the people I worked with day to day in our Chicago store, it includes the absolutely extraordinary people that created this being, and those that made it happen at the home office, all the way to our customers, we met all sorts of interesting, conscientious, and just straight up good folk everyday.</em></p>
<p><em>Nau affected all kinds of folks. I hope you&#8217;ll find a minute to take a look at the reactions and support that all sorts of people have offered on our blog. You&#8217;ll see how inspiring Nau really is, theres been an outpouring from friends (except maybe one or two &#8211; the MBA student clearly just doesn&#8217;t get it). My superfriend Vera though, she explains it so well for so many of us. Please have a look at her Dear John letter, it pretty much says it all.</em></p>
<p><a href="http://blog.nau.com/2008/05/02/goodbye-for-nau/#comments" target="_blank">http://blog.nau.com/2008/05/02<wbr></wbr>/goodbye-for-nau/#com</a><a href="http://blog.nau.com/2008/05/02/goodbye-for-nau/#comments" target="_blank">ments</a></p>
<p><em>So forgive me for the excessive use of superlatives, if only I had more words to describe the indescribable. And forgive me taking up your time (I don&#8217;t do Facebook but needed to share cuz I like you) but this has been monumental in my little life.</em></p>
<p><em>And for those of you that supported Nau in any way, my sincerest thanks. For those of you who had yet to meet us, there&#8217;s still time, we packed up everything and sent it back this week, so the prettiest, best performing and most sustainable outdoor wear you&#8217;ll ever own is still available at 50% off online at <a href="http://www.nau.com/" target="_blank">www.nau.com</a> (Holler at my friend Mark, if you speak to the Voice of Nau about your order)</em></p>
<p><em>Should you know of any great ideas out there for people wanting to Unf#ck the World (that was the original name for Nau), I know some allstars. The seed has been planted, we&#8217;ve got a world to save, and thanks to Nau, the belief it truly can be done.</em></p>
<p><em>Oh, oh for those of you looking forward to the Wilderness Classroom event set to happen May 20, it is NOT CANCELLED. It will still happen, new venue a few days later, details to follow.</em></p>
<p><em>Friends, thanks for listening, and thanks for being so special.</em></p>
<p><em>Love,</em></p>
<p><em>sp</em></p>
<p><em>ps &#8211; I&#8217;ll be in the woods for a few days clearing the head</em></p>
<p><em>If you&#8217;re are interested, need more therapy or are just bored some other good ones:</em></p>
<p><a href="http://mavericksatwork.com/" target="_blank">http://mavericksatwork.com/</a><br />
<a href="http://www.worldchanging.com/archives/008003.html" target="_blank"><br />
http://www.worldchanging.com<wbr></wbr>/archives/008003.html</a></p>
<p><a href="http://www.treehugger.com/files/2008/05/goodbye-for-nau-organic-clothing.php" target="_blank">http://www.treehugger.com<wbr></wbr>/files/2008/05/goodbye-for-nau<wbr></wbr>-organic-clothing.php</a></p>
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