Posts Tagged ‘Southwest Airlines’

Complex vs. Simple, Cont’d

Tuesday, June 28th, 2011

Riffing on yesterday’s theme of ‘Complex vs. Simple Process,’ take a look at the COIN (Counter-Insurgency) Plan drawn up by the U.S. Military command for its Afghanistan campaign…266458_10150253355164025_717704024_7179935_4628835_o

Looks like the narrative for Prince Harry’s outfit at the Royal Wedding, doesn’t it?

Now take a look at the plan Herb Kelleher, the founder of Southwest Airlines, drew up for how Southwest was going to enter the airline business 40 years ago, in 1971…SouthwestNapkin1Looks like the design for Pippa Middleton’s outfit at the Royal Wedding. Simple. Elegant. Easy to understand. Ultimately, appreciated by all. Beneath this design, of course, was a lot of complexity–but the business problem, as Herb Kelleher saw it, was as simple as how to build a triangle.

Kelleher continued this tradition of drawing up Southwest’s year-to-year strategies on a napkin over a lunch with his key executives. This structure allowed the company’s employees to improvise solutions to every problem they encountered.

The U.S. Military command, by comparison, finds itself in the business of trying to tie a bow–or create any recognizable design for that matter–out of all those threads.

Dear GameChangers

Wednesday, December 12th, 2007

Dear GameChangers,

During the last fifty years, and increasingly so in recent years, so much of business practice has been influenced by ‘new knowledge’ and ‘new theory’ developed within our business and management schools; this often results in ‘new executive education’ or is touted by consultants as the next ‘big idea’. However, do we as business practitioners really believe that these ‘new theories’ help us to run our businesses better, produce more profits, behave ethically and be more socially responsible, make our people happier, build environmentally sustainable businesses, coexist with our stakeholders, give us more fulfilling business lives, etc, etc.?

Many of my colleagues feel that the continual glut of ‘new theories’, and the ever-increasing mountain of books on business and management, often combine with a lack of connection to the realities of business practice, complexities of organisations, and a changing world. Consequently, some believe that this ‘pretence of business knowledge’ is leading to disillusionment amongst many in the business practitioner community. How do you feel about the ‘pretence of business knowledge’?

Thanks,

Kuldip Reyatt

Dear Kuldip,

The art of improvisation has been with us since the first human saw the first spark fly off the first flint and thought, “Yes and…I’m going to make another spark and this time the game is to make it land on that clump of dry grass…” (more…)

Big Little Gift

Wednesday, October 24th, 2007

OBJECTIVE: A Heineken.

ENVIRONMENT: A Southwest Airlines 737 going from Salt Lake City to Reno/Tahoe. Full flight. Early evening.

ROLES:  My friend Martin Gastanaga and a Southwest Airlines flight attendant.

RULES:  Normal commercial airline procedures apply (Martin’s not already drunk, he’s of legal drinking age, etc.)

SCENE: Martin asks for a Heineken.  The flight attendant hands him the beer.  He offers her a twenty.  She doesn’t have change.  Without hesitating, without missing a beat, she keeps wheeling her cart up the aisle and says,”This one’s on me.”

What a great gift that flight attendant gave on behalf of the Southwest brand! Think about it. (more…)