Posts Tagged ‘Perception’

Amber Magic

Tuesday, April 19th, 2011

Last week, I went to see a friend’s band play at a club in Hollywood, and got there to discover that they were third on the bill.  I had some time, so went across the street to Starbucks, where I read the paper and drank a cafe mocha.  The colorful characters are always present along Hollywood Boulevard, and a number of them were streaming in and out of the Starbucks, so I amused myself by tweeting about them.

One of them was a teenaged girl lugging a big suitcase. Her cheeks were painted in glitter. She looked tired. She ordered a water, then got a book out of a suitcase that looked to be crammed with rave clothing, smelled the book, and began reading.  On occasion, as she was reading, she would laugh out loud.

I figured I had the story.  Practically a cliche.  Underage girl, probably a runaway, goes to Hollywood rave, crashes with people she meets there, and when everyone is no longer amused, they kick her onto the street.  Now she was headed back to San Bernardino or Topeka, or wherever.

To confirm all this, I initiated a conversation with her.  It turned out that her name is Amber.  She works with a group in the Bay Area called Magic Princess that does party performances.  A couple of days earlier, they had gotten a phone call from the Make-a-Wish Foundation in L.A., and Amber happened to be in the office when the call came.  An eight year old girl from Los Angeles with a terminal illness had made a wish to see a fairy.  Amber volunteered to play the fairy.  She rode a bus for 12 hours from Oakland to L.A., spent the afternoon being the little girl’s fairy and was waiting for the bus, to ride 12 hours back home.

The light of Amber’s beautiful story exposed the wrongness of my pathetic preconception. How often do we do this? We perceive things to be a certain way because we see them from the perspective of our own experiences, when in reality, our own experiences are a very narrow lens, like trying to see the world through a pinhole camera. When we manage to put down that lens and really look around, we discover that every interaction holds the potential for something new and wonderful.

It is only when we let go of our own narratives, our scripts for what we think we want our lives to be, our prejudices preconceptions and fears, that we can truly experience the beauty of what life actually is. We don’t have to make the magic. It’s all around us. And if we’re open to it, it will happen.AmberFairy1

Who Is Josh Weinstein?

Monday, June 21st, 2010

On his excellent MBAStoryteller site (yes! more MBA storytellers!) Nabil Laoudji, who’s in the Sloan MBA program at MIT, posted this 2006 video by Josh Weinstein.

Weinstein’s video demonstrates brilliantly how our perceptions shape our opinions.  That’s the obvious learning.

There are other, subtler ideas expressed in this video, too, which is why I really dig it.  It has lots of subtext:

The absence of knowledge makes perceptions more malleable. Because Weinstein is unknown to his subjects, slight adjustments in his appearance seem to cause wild fluctuations in perceptions (the edits themselves also shape perception, but I’ll comment only with subjects’ behavior here).  Anyone or any brand that seeks to limit knowledge?  This is why.  Manipulation of perceptions.  In a business environment where knowledge is so easily shared and transferred, limiting knowledge in order to manipulate perceptions is not good business.

Consistent character encourages learning. Weinstein’s character, a slightly bemused, inquisitive observer of human nature, seems consistent throughout.  As a storyteller, he uses this truth to get honest reactions from his subjects—that is, because he’s consistently in character, we can be pretty sure the subjects’ reactions are their own, and not something he has manipulated them into doing   Imagine if, instead, he’d played different characters in the interviews—aggressive, stupid, coy, flirty—we would not have been half as interested in or trusting of what his subjects had to say.  He and we would not have learned half as much.

Interrogation is not dialogue. The questions all go one way.  Weinstein does this to control the narrative and make a point.  Generally, however, dialogue is much more productive than interrogation.

This is what a lot of market research looks like. Like market research, Weinstein’s film is a series of snapshots.  It is an interrogation of the audience, not a dialogue.  Because of the way the interviews are conducted, the audience’s multi-faceted responses are nearly all flawed.  It doesn’t matter how much data you have if its facets are flawed and unrelated.  Many facets do not a diamond make. It is the interrelationship of the facets, their connection to one another, that illuminates the stone.

Admit your ignorance. Nearly everyone in the video is willing to guess about Weinstein’s identity, and in doing so they accept a ‘rule of the game’ that underscores their ignorance.  This is a fine storytelling device for Weinstein’s video, but it’s a toxic game in business.  For some managers, however, this is THE  game.  A conversation consists of them waiting for a ‘gotcha’ moment, when they can prove you wrong, ignorant, or both.  People pretending to know what they’re talking about are just as much to blame for this game as those who expose them.   Beware of games designed to show up anyone’s ignorance!  Admitting your ignorance is a first step toward learning.  Guessing, or faking knowledge, is not.  Ultimately, Weinstein’s video delivers the goods in the form of questions answered, but not before he demonstrates just how elusive the goods can be.

Perceptions Lie

Monday, May 10th, 2010

“Here is my secret. It is very simple: It is only with the heart that one can see rightly; what is essential is invisible to the eye.”  – The Little Prince

We recently attended TEDxUSC, an event co-produced by our friend Elisa Wiefel Schreiber.  It was a day of uniformly brilliant presenters in fields like virtual reality, health care, music, and innovation and creativity in the fashion industry.

One of the more profound presentations belonged to Al Seckel, a cognitive neuroscientist and author of The Ultimate Book of Optical Illusions.  The presentation basically consisted of his thesis statement–”One cannot trust one’s perceptions, because perceptions are not reality”–followed by a series of illustrations and short film clips proving the thesis.

The context in which we receive information shapes the information.  The implications of this idea are far-reaching and deep, and touch on everything from politics to product design.

The more ubiquitous information gets to be, the more valuable our ability to contextualize information becomes.  More importantly, if one does not have the ability to think critically about context, to ’see the game,’ he or she will be setting themselves up for manipulation, and will be more likely to act on someone else’s manufactured perceptions than on reality.  And that is where trouble begins.  If you don’t see and act on your own reality, you will surely be subjected to someone else’s.

Look at this.  Then move 15 feet away and look at it again.  EinsteinMonroe2

Which line is longer?PonzoIllusion1

Does the horizontal bar in this drawing change color?HorizontalBarIllusion

(It does not.)HorizontalBarColor