Some of my favorite GameChangers are working these days in New Orleans. As we are going to see eventually with Detroit, artists cannot resist large blank canvases, storytellers chaos, designers dead space, or musicians dead air. The seeds of innovation are best sowed on dormant ground. This is where we find the opportunities for new growth, for the expansions of understanding and ability.
This slide was presented as part of a seminar in New Orleans attended and photographed by our friend, Ray Nichols:
I love a lot of stuff coming out of New Orleans (current bad news about the oil disaster excepted), but I don’t love this slide. Those of us who design improvisation for business spend too much time already dispelling misconceptions about what we do, and this is the single biggest misconception, that improvisation is “making it up as you go along” a.k.a. winging it, a.k.a. flying by the seat of one’s pants, a.k.a. spewing whatever comes to mind.
In fact, improvisation is specifically not ‘making it up as you go along.’ It is contrary to the idea of making it up as you go along. It is, rather, a process for acting on one’s environment in a substantive and productive way to generate positive unforeseen outcomes. One’s environment is not ‘made up’ as one goes along. It is real, just as the reality of one’s scene partners is real. They are not making stuff up. They are dealing with reality, just like you are. Deal with it.
There are, in fact, many other ways to “make it up” besides “as you go along.” There is making it up ahead of time and trying to get followers to go along. There is making it up after the fact and hoping history goes along. And there’s making it up in your head, and trying to get your heart to go along. All of these are realities that must be addressed in any business narrative.
The quote by Godin suggests a divide between planning and spontaneity, between fact and fiction, when in fact business, and life itself, is a balancing act, a continuum, between the two. Most actions in business are calculated to a fault, and rely too heavily on planning. (Maybe that is the point of Godin’s quote.) The purpose, however, of applying improvisation principles to business is not to say, “Forget your planning and your calculations, ignore your research and your institutional memory, because…hey, we’re going to make this up as we go along.” That would be disastrous on many levels. What improvisation says is do your planning but emphasize preparation, because every plan changes, and it’s your ability to adapt to change that will determine your success.
Business improvisation liberates the unconscious mind, but does not disconnect from an awareness of history, environment or context. It is informed by, but not totally beholden to the numbers, the data, and the rational mind.
The essential message of improvisation is this: Don’t make it up. Make it real. Then act on that reality.
Leroy Stick authors the brilliant BPGlobalPR Twitter account. If you’re not following it, you should, because it’s another good window on how social media acts on environment, and it’s one of the most engaging narratives you’ll find in any medium, tragic and hilarious and ultra-tuned to the zeitgeist, all at once. It is a running commentary on what happens when a brand believes it can impose its own reality on a world that knows better.