PFNC stands for ‘Por Fin Nuestra Casa,’ Spanish for ‘Finally, a Home of Our Own.” Founded in 2007 by Brian McCarthy, Pablo Nava and Mackenzie Bishop, the for-profit company converts used shipping containers into low-cost housing for poor families in Juarez Cuidad and other Mexican border communities. Each PFNC unit costs around $10,000 US. (more…)
Our friend Ethan Bauley , who has an undergrad degree in Finance (University of Virginia) and a Masters in Improvisational Percussion (CalArts), naturally understands why improvisation is an essential business skill in the Networked World. His work developing social apps and exploring edge economies on behalf of clients like Cisco and Warner Bros. lays the groundwork for what we call the improvised brand narrative. Yes, scripting your brand’s activities in the marketplace is OUT, and improvisation is IN. We know it. Ethan knows it. Soon it will be a truth everyone acknowledges. Today, he sent us this photo (of the book without the jacket):
It was taken on the beach in Tulum, Mexico, while he and his wife, Shannon, were on their honeymoon. (Talk about a COMPLIMENT!)
Thanks, Ethan (& Shannon), and Congrats!