Posts Tagged ‘Martin Gastanaga’

Twelve Horses

Friday, November 16th, 2007

12H Logo 1So a few months ago, as part of an ongoing consultancy, I am hosting “Improvisation for Lunch” in the teched-up conference room at Twelve Horses, a kinetic and knowledgeable 60-person internet and social marketing company headquartered in Reno, with offices in Salt Lake City, Las Vegas, Atlanta, Phoenix and Dublin, Ireland. We eat pizza from the Blue Moon pizzeria while I show improv comedy videos performed by the world’s best — I. O. Theater, Upright Citizens Brigade, Second City, et al — and point out how certain techniques employed by the likes of Tina Fey and Amy Poehler can also be effective in business. We have a quiz about the videos. The top scorers in the quiz face off in an improv game called Thunderdome. A champion is crowned. Prizes are awarded.

CodyThunderdome 1At a certain point in the proceedings, I notice a five-year-old kid sitting at the conference table, eating pizza and raising his hand to answer quiz questions like everyone else. What the — ?! Turns out it’s Cody LaPlante, son David LaPlante, the CEO of Twelve Horses. Cody is a full-on player. He jumps into the scene and plays the game 100%, even when there are 35 other grown-up players in the scene. For a kid, what’s not to understand about playing a game, right? Everyone’s ambition should be to engage in the world as unconditionally as a five-year-old. Cody’s support gives a definite lift to the group as a whole. He adds fun and lightheartedness to the scene. (more…)

Big Little Gift

Wednesday, October 24th, 2007

OBJECTIVE: A Heineken.

ENVIRONMENT: A Southwest Airlines 737 going from Salt Lake City to Reno/Tahoe. Full flight. Early evening.

ROLES:  My friend Martin Gastanaga and a Southwest Airlines flight attendant.

RULES:  Normal commercial airline procedures apply (Martin’s not already drunk, he’s of legal drinking age, etc.)

SCENE: Martin asks for a Heineken.  The flight attendant hands him the beer.  He offers her a twenty.  She doesn’t have change.  Without hesitating, without missing a beat, she keeps wheeling her cart up the aisle and says,”This one’s on me.”

What a great gift that flight attendant gave on behalf of the Southwest brand! Think about it. (more…)