Posts Tagged ‘Listening’

(Game)Change.Gov

Friday, November 21st, 2008

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Back in January of this year, Barack Obama tossed out an aside at a coffee talk with a couple dozen senior citizens in Indianapolis, an aside that was probably lost on most of the audience listening in person: If he got elected, he and his team were going to re-design the White House web site to become more of a utility for citizens. I pointed out at the time what a brilliant initiation this was, with implications related to technology, jobs creation, art and design, and citizen activism, to name a few of the themes that could be explored as a result of it. (more…)

Industrial Age Apprentice

Friday, January 18th, 2008

I do not expect reality television to reflect reality any more than I expect dogs to talk…but I had a meeting yesterday with a marketing executive for a large U. S. – based company, and one of the exec’s issues was reflected so accurately in last night’s episode of The Celebrity Apprentice that the dog talked. Here’s what it had to say…

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The exec’s issue is this: Conflict between his company’s marketing teams and the ad agencies hired to create its campaigns. (more…)

GameChanger — Iowa, January 3, 2008

Friday, January 4th, 2008

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Twelve Horses

Friday, November 16th, 2007

12H Logo 1So a few months ago, as part of an ongoing consultancy, I am hosting “Improvisation for Lunch” in the teched-up conference room at Twelve Horses, a kinetic and knowledgeable 60-person internet and social marketing company headquartered in Reno, with offices in Salt Lake City, Las Vegas, Atlanta, Phoenix and Dublin, Ireland. We eat pizza from the Blue Moon pizzeria while I show improv comedy videos performed by the world’s best — I. O. Theater, Upright Citizens Brigade, Second City, et al — and point out how certain techniques employed by the likes of Tina Fey and Amy Poehler can also be effective in business. We have a quiz about the videos. The top scorers in the quiz face off in an improv game called Thunderdome. A champion is crowned. Prizes are awarded.

CodyThunderdome 1At a certain point in the proceedings, I notice a five-year-old kid sitting at the conference table, eating pizza and raising his hand to answer quiz questions like everyone else. What the — ?! Turns out it’s Cody LaPlante, son David LaPlante, the CEO of Twelve Horses. Cody is a full-on player. He jumps into the scene and plays the game 100%, even when there are 35 other grown-up players in the scene. For a kid, what’s not to understand about playing a game, right? Everyone’s ambition should be to engage in the world as unconditionally as a five-year-old. Cody’s support gives a definite lift to the group as a whole. He adds fun and lightheartedness to the scene. (more…)