A minority in the Senate is standing in the way of giving our small-businesspeople an up-or-down vote on the jobs bill. That’s a shame. We need to decide whether we’re willing to rise above the election-time games and come together—not just to pass a jobs bill that is going to help small businesses hire and grow but al…so to rebuild our economy around three simple words: “Made in America.”

While we wholeheartedly support a jobs bill that will help small businesses like ours, ‘Made in America’ is an Industrial Age idea that has very little resonance in the Networked World.  Nothing substantial can be built around anything as meaningless as that statement.  Here’s why…

The problem is that making stuff is not what America does any more, not exclusively to ‘Brand America’ anyway.  Stuff gets made all over the world.  What’s the most ‘American’ brand you can think of.  Disney?  Coca Cola?  Nike?  ‘Made All Over the World’ is the truth of these brands, and the same is true for any other brand vibrating on a network frequency.  The Budweiser Clydesdales are Belgians now.  Deal with it.  In light of these new truths, ‘Made In America’ becomes just another piece of empty political rhetoric, designed to dampen disagreement rather than to foster any large-scale agreement around a new economic narrative.

What we need is an idea that will generate new narratives, and new ideas about how to stimulate the economy.

One of our favorite American companies, ABRO Industries, based smack dab in the heartland of America, South Bend, Indiana, with 25 employees and projected 2010 sales exceeding  $150M, does over $40M of sales a year in Nigeria alone with products it manufactures in South America.  Most of ABRO’s products are made outside America, and yet most of the wealth it generates comes back to this country.  How?  It originates the business cycle and the brand.  It creates networks to market its products around the world.

“Made in” is no longer an differentiator for American business.  ‘Created in’ still is.

What makes American business unique, what we can count on every time, is Creativity.  The true American brew isn’t Budweiser,  it’s the idiosyncratic brew of cultures and personal histories that make the American narrative unique in the world.

What matters about Disney is not where it’s made.  After all, its primary product, happiness, can be conjured up anywhere in the world.  What’s unique and irreplaceable about the Disney brand is that it was created in America, born out of the imagination of a Scotch-Irish Socialist-Farming Depression-Era Cartoon-Making Hollywood-Bound Space-Racing Commie-Fearing Polo-Playing Chain-Smoking Family-Loving Chili-Eating Anti-Semitic Dandy From Kansas City Who Dreamed He Was a Mouse.

Making stuff means replicating it, and that means commoditizing.  Anybody can do that.  Originating stuff–growing Walt Disneys and Apples and Pixars and Lady Gagas and ABROS–that’s what America still does best.

My aim was to learn what kind of strategies these men use to get hired.  After all, what could be a more honest scene than one that has to be productive if a player wants to eat that night?  When lives literally depend on one’s behavior, how does one behave?  This is obviously far from scientific.  I draw no firm conclusions from it, and neither should anyone else.  But everything, even five minutes talking with day laborers outside a Home Depot, is a learning opportunity if you are open to it.

In my brief and chaotic encounter with the day laborers on the sidewalk in front of the Home Depot, here’s what I learned:

The loudest and most aggressive get the attention first, but the best communicators get the attention that lasts.  Communication that day begins with a surge of attention and energy coming my way in a ragged five-foot-six sweatshirted and baseball capped wave.  The wave has no shape, it’s pure cacophony as nearly every one of the 40 guys on the sidewalk clamors for attention.  The wave breaks and dissipates when I begin asking questions most of them don’t understand, and it becomes clear I’m not there to hire.   The multi-lingual players move front and center and focus fiercely on understanding what the tall gringo in the black fedora wants.

“Why do people hire you?  Who is the best at getting hired?  Why?  What do you tell people that gets you the job?  Do you work alone or in teams?”

A few of the men, younger than most of them, comprehend.  At this point, a minute in, the scene centers on three or four people, with the rest of the guys either walking away or lurking nearby to see where this is going.   Skill sets come up.  Yes, the young men in front say, knowing how to do many jobs is a plus.  They begin to recite all the skills they have…painting, dry wall, concrete, plumbing, floors, landscaping…”

One of them, name of Jose, stands out.  He is the most articulate and the one most capable of engaging in a dialogue.  He says that to get work it helps to speak English and Spanish, do many jobs well, and have friends who will bring you along when groups get hired.  And a business card, he says.  Here is my card.  He is the only one with a card.

I slip Jose twenty dollars and tell him to buy breakfast for an old guy standing near us, who looks like he’d be the last one out of this big group to get hired for the day.  Which means he has almost no chance of getting hired.

Getting hired for a day by a contractor to plaster walls in Echo Park has more in common than most of us would like to believe with finding work in the Networked World.   In a swirling, shifting job market, employment opportunities move like empty vans into a Home Depot parking lot.  The vans are not empty long.  We’d better be ready to attract a contractor’s attention, and when we have it, hold it.  A player needs a strategy, and a player must be prepared to improvise.

Here’s what I learned (or was reminded of) that day:

It helps to throw off a lot of energy at first, but that doesn’t last long.  Okay, so you made a big entrance, or delivered a killer initiation for the scene.  Now what?  Once you have an audience’s attention, what are you going to do with it?   What skills do you have that will expand and heighten the scene, and captivate your audience?  In a Home Depot parking lot and in the Networked World, it helps to have many skills.  If you’re in media, can you write, produce, direct, shoot and edit?  If you’re in law, can you arbitrate, negotiate, adjudicate, argue, defend, file…and market yourself?  If you’re in HR, are you versed in psychology, human sexuality, labor law, hiring practices?  If you’re working a staff job you hate can you navigate into doing something you love without missing a beat?

It helps to speak many languages, and I don’t necessarily mean spoken languages, though that certainly helps, especially if it’s Chinese.  (Chinese students are learning English at a way faster rate than American students are learning Chinese.  It cannot help but expand their opportunities for employment in the next 10-12 years.)  Humor is a language.  Programming obviously includes many languages.  Cloud Computing has its own lexicon, as does Sustainability, and almost every industry.  Golf can be a language you and a potential employer speak.  Or gaming.  Or travel.  Food.  Music.  The point is, always be adding to your vocabulary.  It will give you a broader audience.  It will help you engage in more productive dialogues with more potential employers.

In To Have and Have Not, Ernest Hemingway wrote, ‘A man alone ain’t got no bloody fucking chance.’  I think the boys in the Home Depot lot would understand that, and so should you.  When you’re part of a team, a tribe, an emotionally-bonded group (with the Home Depot boys it’s probably their hometowns in Guatemala, Nicaragua or Mexico that bind and define them), your opportunities are increased exponentially.  When your homie makes a connection with a contractor who ‘needs four for drywall,’ homes will bring you along on the job, and vice versa.  Your team gives you an opportunity to be of service to others.  In life, in work, in improvisation, supporting others is the strongest move you can make.

Lifelong employment with one company has pretty much dodo birded, which is to say it’s kaput, gone, extinct.  Work in the Networked World will be more project-based or brand-based than it was in the Industrial Age.  These days, a person can have five or six, or ten or twelve ‘careers’ in their working lives.  Nothing wrong with that.  It can lead to rich and rewarding experiences.  It can also be hugely disruptive, especially when young families are caught up in it.  The people who navigate these swirling waters best, those who are captains of their own destiny,  communicate best.  And they never stop learning.

Here is Jose’s business card.  If you’re in the L.A. area and need someone to do Painting–or Drywall or Taping or Linoleum or Roofing or Gardening or Plaster or Sprinklers or Stucco or Block or Hardwood Flooring or Cement or Ceramic Tile–give him a call.

A gamechanger identifies and plays a productive game. Focuses on preparation more than planning. Is more concerned with getting results than in producing specific outcomes. Seddiqui could not be playing this game if he hadn’t prepared. And he could not have imagined a particular outcome. (Note that his ‘50/50/50 objective’ for the game is different from its ‘business outcomes’.) What Seddiqui trusted was that he was initiating a game that would produce results, and cause positive things to happen. New relationships would form. There’d be new experiences had. Skills learned. Insights gained. Possibilities awakened.

He is not sitting at home living the inevitable bad economy cliche, sending out job applications and getting rejected. Instead he created a game that generates acceptance in massive doses. David Seddiqui is creating a narrative in which he gets 50 job offers–and he’s going to accept all of them! Good story.

In Living the Map, Daniel Seddiqui is sending a three great big, important messages to the world:

1) All work is honorable. We should not judge a person by what it is they do, but by how they do it. Respect the work, respect the worker.

2) So what if you have 50 different jobs in your life? That’s a goal. Working in one place, at one job forever is drudgery. This is one generation telling another that it can stick the gold watch up its ass.

3) There’s work, lots of it, that needs doing. But you’ve got get out and find it, player. It is not going to find you.