Posts Tagged ‘JiffyGas’

Speaking the JiffyGas Language

Monday, January 26th, 2009

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One thing I always notice when I’m in a scene with Mark Johnson–the founder and President of JiffyGas and HConverters, complementary brands in the business of converting internal combustion engines to run on alt energy (hydrogen, nat gas, biofuels)–is how observant he is.  He notices everything.  When you’re speaking, he watches your hands, he glances at your feet, he looks you in the eye, he focuses on your thoughts even as they’re still taking shape in your mind.  When he speaks, he speaks with much more than the words coming out of his mouth.  Mark Johnson’s kind of communicating transcends spoken language.  Yes, words communicate, but only on the Cosmetic level.  It’s what accompanies those words on the Emotional and Meta levels that has the power to change the game.

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When Mark visited Los Angeles last month, and I got to watch Edwin and Armando, the whiz-bang mechanics he’d flown in from Colombia, convert a six-year-old Lexus to run on hydrogen, spoken language was maybe the least effective communications tool they used during the two days it took to do the conversion.   There were four languages being spoken in that shop in Alhambra–English, Spanish, Chinese, and Italian if you count the Italian narration on a DVD promo for the converter kit that Edwin ran for us on one of his computers.  Sure, some spoken language was required.  But what made the scene go–what got the team on the same page–in improvisation terms, what created the Group Mind–were the elements of communication that transcended words.   Here’s where Johnson’s genius as a communicator was clearly in evidence. (more…)

Convergence

Saturday, December 13th, 2008

Last night (Tuesday) at the USC President’s Dinner, we sat next to the director of the USC School of Journalism and got into a discussion about the need (we agreed) for journalism students to improvise their approach to their careers because–well, they really have no other choice. Journalism as it used to be is over. Journalism as it will be defined in the future is just beginning. The end of one story is always the beginning of another. By the end of dinner, it was clear that this conversation will continue soon and will probably come to include those USC students next semester.

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Today (Wednesday) at breakfast, we sat in Manhattan Beach with two guys named Rick, one from L.A., one from Chicago, and mapped out how the movie studios can change the game with distributed production models made possible by a new broadband network called Darkstrand that comes online in January and can move data at 40 gigabytes per second. Darkstrand is the newly-privatized network that until now has been the exclusive domain of the Defense Dept. and university research scientists. See, the two Ricks were literally describing how to turn swords into plowshares. Or Disney shares anyway.
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Today, we hung out in a garage in East L.A. with a friend of ours from Florida, a Taiwanese-American entrepreneur living in Santa Monica and two mechanics from Colombia flown in by our Florida friend to install an Italian-made hydrogen fuel conversion system called JiffyGas in a car originally manufactured in Japan. All the players in the scene had connected with one another via Google. Later this week, the friend from Florida and the two Colombians will do a JiffyGas conversion on a test car for NASA.

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Before the end of the day we introduced the friend from Florida to an acquaintance from Denver who is a partner in iCAST, which creates jobs for impoverished communities in the U.S. and abroad. Next week, our Florida friend will talk to iCAST about how to build a jobs-creation scene with gasoline-to-hydrogen conversions as the game.

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And now here you are. Welcome. Feel free to connect and play along.