OBJECTIVE: A Heineken.

ENVIRONMENT: A Southwest Airlines 737 going from Salt Lake City to Reno/Tahoe. Full flight. Early evening.

ROLES:  My friend Martin Gastanaga and a Southwest Airlines flight attendant.

RULES:  Normal commercial airline procedures apply (Martin’s not already drunk, he’s of legal drinking age, etc.)

SCENE: Martin asks for a Heineken.  The flight attendant hands him the beer.  He offers her a twenty.  She doesn’t have change.  Without hesitating, without missing a beat, she keeps wheeling her cart up the aisle and says,”This one’s on me.”

What a great gift that flight attendant gave on behalf of the Southwest brand! Think about it. (more…)