Posts Tagged ‘Heightening’

Los Mineros Part Six: Act Three Begins

Sunday, October 10th, 2010

ONE IN A SERIES…LosMineros1C

One of the ways GameChangers defines a ‘Scene’—no matter what its duration, could be minutes, could be months—is with a classic three-act structure.  We label these acts Connect, Adapt and Deliver.  Continuing with our analysis of ‘Los Mineros,‘ the Trapped Chilean Miners scene, we can clearly see that the scene is entering its third act. The drill boring through the 2,300 feet of solid rock to the hollow where they are trapped has just made it through to them. That’s a clear signal for the heightening of energy and emotion, increasing tempo and sharpening focus that typically indicate the beginning of Act Three of any scene.

Here’s how the three-act structure has defined Los Mineros to date.

Act One:  Connect.  This is where we first heard about this story.  We were introduced to the main characters.  The conditions of their life-threatening predicament were explained to us.  With the news that it was going to take a long time to reach them, a kind of ticking clock was set in motion.  The clock was not life-or-death, but it helped us frame the scene in our minds.  The ‘Game’ —defined by Objective, Environment, Roles and Rules—came into focus.   A lot of the meaning associated with this act was cosmetic—that is, strongly oriented toward data, raw information, clinical analysis.  A mythic theme, one you might call, ‘Trapped in a Cave,’ got defined.   All of this earned the audience’s attention on a global scale.  Clearly, this was going to be a story that many, may people could relate to.

Act Two:  Adapt.  In this act, complications were introduced to the scene, and communication began to turn toward the Emotional level of meaning, as emotions like Urgency, Fear, Jealousy, Camaraderie, Patience, Frustration and Surprise colored the events during this stage.  We began to learn more about the main characters, and new characterss–wives, mistresses, politicians, drillers, NASA scientists and a newborn baby—entered the scene to interact with the main characters and make the scene deeper, richer, more complex.   This is where the scene often takes unexpected turns, hence the need for the characters to adapt.  Three drill bits were tried before one worked.  Original plans were discarded in favor of new ones.  A miner’s wife and mistress both showed up at the rescue site on the same day.  The newborn baby’s name got changed from what its parents originally intended—to Esperanza, the Spanish word for ‘hope.’   In other words, everyone involved rolled with the ever-unfolding reality.  They had to improvise.  There was no script for this.

And now…

Act Three:  Deliver. Typically, the third act is shorter than the first two.  This has the effect of compressing time, as does the increasing tempo of entrances and exits, and the steady release ‘new news’ by the world’s media.  We are building toward a 24-hour news cycle in a couple of days in which Los Mineros will dominate current events. It is during this cycle that the scene will reach its emotional apex, and the audience will feel more pull and lean forward more than it has at any other time in the scene.  There will be a lot of postscripts added after this climactic 24-hour cycle, but in terms of the three-act structure, this scene will have ended, and new scenes (you can think of them as ’sequel’ or ’spin-off’ scenes) will begin.

For business communicators, the three-act structure is a really useful framework.  It gives players and audience alike a sense of where you are in your scene, and helps you organize the many narrative elements that are part of it.   It will give you the ability to put the emphasis where it belongs, when it belongs there.

Los Mineros Part Four: Esperanza!

Friday, September 17th, 2010

This just in:

Elizabeth Segovia, the wife of Ariel Ticona, one of Los Minerinos, the 33 miners trapped 2,300 feet underground in a copper mine in Chile, has according to CNN.com, given birth to a baby girl.  The family has named her Esperanza Elizabeth.  ‘Esperanza’ is Spanish for ‘hope.’

Esperanza1This is an example of what is known in improvisation as an ‘addition.’   The effect of an addition to the scene is often to heighten the stakes emotionally.  The birth of a Esperanza is certainly an example of emotional heightening.

Note the difference between the authentic emotional heightening that comes with a baby’s birth  vs. the bogus heightening a lot of news outlets produce, where emotions are amplified artificially through a heavy-duty media ‘lens’ consisting of satellite trucks, reporters, news vans, helicopters, camera crews camping across the street, etc.  Sometimes, the emotions depicted by journalists are pure fabrication, as when a media manipulator like Andrew Breitbart ginned up a racist history for a woman who was in fact quite a model of tolerance.

In the Networked World, media-jacked emotions, hoaxes, and fear-based narratives come at us in furious flurries.  At the same time, our communication channels are flooded with paid media, which, like the bogus narratives, often have very little relation to reality.  And hackers are more clever than ever about luring people into giving up their account information with phony stories.  That fictitious Nigerian Prince of spam email fame has, in the hands of evil narratologists, become one of your Facebook friends who’s “stuck in London without cash or a passport.”  The sheer volume of this nonsensical content makes it imperative for communications professionals–and aren’t we all?– to quickly distinguish between what is real and what is not–and act on what is real.  Otherwise you’ll waste too much time, and miss too much opportunity, chasing chimeras.

The birth of a baby?  That’s as real and honest as it gets.  Congratulations to Elizabeth and Ariel on the addition of Esperanza, and the hope for new life that has themed this beautiful scene from its beginning.

Los Mineros Part Three: Yonni’s Waiting Party

Thursday, September 2nd, 2010

A serial analysis of the quest to rescue 33 miners trapped 2,300 feet underground in a copper mine outside Copiapo, Chile…

LosMinerosGroup1

Predictably, the ‘Los Mineros’ scene heightened emotionally yesterday, and in a dramatic way.  Near the mine entrance, two women spotted each other praying for the safety of the same miner, Yonni Barrios.  One of them is his wife.  The other is his mistress.  Now 32 of the miners are looking forward to getting rescued, one maybe not so much.

Yonni looks a little like Javier Bardem.

Yonni Barrios

Lot o’ Love

Wednesday, April 8th, 2009

LynnLove1A

Nothing.  And that is the precisely the point.  When you want to change the game, one way to do it is change your environment.

The April 7 CBS Evening News with Katie Couric reported the story of Lynn Love, who for 22 years owned and operated a used car lot in Tampa.  When the economic downturn hit the car business, Love liquidated his inventory and, with the last of his savings, bought a catering truck and began serving meals in his empty used car lot.  He didn’t know anything about cooking, but he learned quickly (giving yourself problems to solve is a great way to learn) and the inexpensive, simple meals on his menu have been a hit with his customers, some of whom formerly bought cars from him. (more…)

GameChanger of the Month, October 2008

Monday, November 3rd, 2008

VinceOffer1Their ad buy has obviously changed, because even though they’ve been on TV somewhere for most of 2008, all of a sudden, the Shamwow late-night TV spots are intersecting with our networks. In honoring the host of the Shamwow commercial, Vince Offer, with October’s ‘Gamey’, we honor a couple of great American traditions: Late night TV spots made on the cheap but with an aesthetic we have come to appreciate as its own kind of pulp genre…and the pitchmen moving the merch. The ginzu knife demo’ers and the guys who suck bowling balls with vacuum cleaners and Suzanne Sommers, and Richard Simmons, and Ron Popeil and Ed McMahon, and Vince McMahon and Jim McMahon — there should be a special wing in the TV Hall of Fame for these characters, and for their fictional counterparts like Willy Wonka, Willy Loman and Professor Harold Hill. Vince Offer, wearing the headset that is just as mandatory to a boardwalk hawker like him as a face mask is to a hockey goalie, is a classic of the breed. (more…)

People Change the Game

Wednesday, October 8th, 2008

I’m hearing it from all over these days, so it must be official–the word ‘gamechanger’ has broken into the popular idiom. Why, I remember back in the day when it was just Pontiac Motors, A. G. Lafley of P & G, a few sportscasters, and me. Six weeks ago, William Safire wrote about the etymology of ‘gamechanger’ in his NY Times column. Now it’s everywhere, especially in politics. I must have heard the words ‘game’ and ‘change’ used together a dozen times last night in relation to the presidential debate.

This morning, my friend David LaPlante (if you want to read something beautiful, see his most recent blog entry) sent me a link to a CNN story and headline:

LaPlante Note

Here’s my response:

Candidates and media use the word erroneously, as CNN does in this story, when they refer to an EVENT as a gamechanger. A gamechanger is PERSON with the ability to change the game. Like you : ) A gamechanger can also be a brand, as in the focused, networked behaviors of a group of people who share business objectives. (more…)