The grapes of Austin and SXSW Interactive have fermented into the wine of memory.  As I sip it, here are a few of the many flavors that emerge:

My book reading on Friday at 2:30 PM is the first official event of  SXSW Interactive, which is like playing in the jayvee game before the varsity takes the floor.  I play a good game, though.  At the start of my session, there are maybe a hundred people in the audience, including Brian Murphy, who is the first person I introduced to the concept of improvisation in business, six years ago.  More people arrive during the reading, including my friend Lin Su, who works in Search Experience for Yahoo.  The audience is with me.  I sell ten books afterward, not bad.  Ray Nichols from New Orleans, whose business card introduces him as a ‘Gonzo Volunteer’ says he’s going to invite me to conduct GameChangers workshops for re-developers there.   I hope this happens, it will be an honor.  For the rest of the conference, three or four people a day come up to me and strike up conversations about GameChangers.  One, Michael Moss, a video producer from Atlanta, greets me with, “It’s Mr. Yes-And!”