This came across the Huffington Post yesterday.  I love Scott Avidon’s approach to a job search.  It is generous and ingenious.  It reminds me of our friend Erick Brownstein’s cousin, Alec, who got a job as an art director in NYC by buying the names of all big agency Creative Directors as Google keywords, so that when they Googled their own names, his C.V. was in the top five results.

In his ‘brand narrative,’ Avidon does a good job of communicating on the meta level, and he speaks well on the emotional level, too.  The images he uses on his job search blog are pure meta, not the least of which is the fact that his own image is balanced with the other five.  It suggests a balanced life.  But not TOO balanced.  Avidon, an industrial designer by training, has laid out the page so that the images and the program description near the bottom are justified left while the rest of the content on the page is centered.  It doesn’t matter whether this is Avidon’s conscious design or an accident, it’s brilliant,  because it uses the meta meaning in design to communicate the INCOMPLETENESS of the narrative.  Something’s missing.  Something we, in the audience, naturally want to fill.  We are coded as human beings to strive for completeness, and the incompleteness on Avidon’s page gets us leaning forward, into his narrative, as a result.

As a systems thinker, Avidon has plugged, somehow, into the HuffPost network in order to expand his narrative in a quantum way that is of his doing, but is now, by his design, out of his control.  His work now consists of channeling the chaos that ensues.  This is good narrative science, and conjures up something that cannot be present in a flat resume.  Energy, vitality, generosity, creativity, dimensional thinking.

Compare Avignon’s narrative to a typical job query or resume, which is primarily cosmetic: information, facts, history, data points, objectives. There’s no comparison.

Employers today are looking to invest in personal narratives, in trajectories, and in generative, ‘Yes-And’ thinking.  Companies hire individuals who can make good moves when faced by unforeseen circumstances.  Who share their own success with their team.  Who can be engines of newness and positive change.  That you’re knowledgeable at what you do is just table stakes that can get in the game, maybe.  Whether or not you can change the game in your favor is what really counts

I hear Oblong Industries is hiring.  They need Scott Avidon on their team.

My aim was to learn what kind of strategies these men use to get hired.  After all, what could be a more honest scene than one that has to be productive if a player wants to eat that night?  When lives literally depend on one’s behavior, how does one behave?  This is obviously far from scientific.  I draw no firm conclusions from it, and neither should anyone else.  But everything, even five minutes talking with day laborers outside a Home Depot, is a learning opportunity if you are open to it.

In my brief and chaotic encounter with the day laborers on the sidewalk in front of the Home Depot, here’s what I learned:

The loudest and most aggressive get the attention first, but the best communicators get the attention that lasts.  Communication that day begins with a surge of attention and energy coming my way in a ragged five-foot-six sweatshirted and baseball capped wave.  The wave has no shape, it’s pure cacophony as nearly every one of the 40 guys on the sidewalk clamors for attention.  The wave breaks and dissipates when I begin asking questions most of them don’t understand, and it becomes clear I’m not there to hire.   The multi-lingual players move front and center and focus fiercely on understanding what the tall gringo in the black fedora wants.

“Why do people hire you?  Who is the best at getting hired?  Why?  What do you tell people that gets you the job?  Do you work alone or in teams?”

A few of the men, younger than most of them, comprehend.  At this point, a minute in, the scene centers on three or four people, with the rest of the guys either walking away or lurking nearby to see where this is going.   Skill sets come up.  Yes, the young men in front say, knowing how to do many jobs is a plus.  They begin to recite all the skills they have…painting, dry wall, concrete, plumbing, floors, landscaping…”

One of them, name of Jose, stands out.  He is the most articulate and the one most capable of engaging in a dialogue.  He says that to get work it helps to speak English and Spanish, do many jobs well, and have friends who will bring you along when groups get hired.  And a business card, he says.  Here is my card.  He is the only one with a card.

I slip Jose twenty dollars and tell him to buy breakfast for an old guy standing near us, who looks like he’d be the last one out of this big group to get hired for the day.  Which means he has almost no chance of getting hired.

Getting hired for a day by a contractor to plaster walls in Echo Park has more in common than most of us would like to believe with finding work in the Networked World.   In a swirling, shifting job market, employment opportunities move like empty vans into a Home Depot parking lot.  The vans are not empty long.  We’d better be ready to attract a contractor’s attention, and when we have it, hold it.  A player needs a strategy, and a player must be prepared to improvise.

Here’s what I learned (or was reminded of) that day:

It helps to throw off a lot of energy at first, but that doesn’t last long.  Okay, so you made a big entrance, or delivered a killer initiation for the scene.  Now what?  Once you have an audience’s attention, what are you going to do with it?   What skills do you have that will expand and heighten the scene, and captivate your audience?  In a Home Depot parking lot and in the Networked World, it helps to have many skills.  If you’re in media, can you write, produce, direct, shoot and edit?  If you’re in law, can you arbitrate, negotiate, adjudicate, argue, defend, file…and market yourself?  If you’re in HR, are you versed in psychology, human sexuality, labor law, hiring practices?  If you’re working a staff job you hate can you navigate into doing something you love without missing a beat?

It helps to speak many languages, and I don’t necessarily mean spoken languages, though that certainly helps, especially if it’s Chinese.  (Chinese students are learning English at a way faster rate than American students are learning Chinese.  It cannot help but expand their opportunities for employment in the next 10-12 years.)  Humor is a language.  Programming obviously includes many languages.  Cloud Computing has its own lexicon, as does Sustainability, and almost every industry.  Golf can be a language you and a potential employer speak.  Or gaming.  Or travel.  Food.  Music.  The point is, always be adding to your vocabulary.  It will give you a broader audience.  It will help you engage in more productive dialogues with more potential employers.

In To Have and Have Not, Ernest Hemingway wrote, ‘A man alone ain’t got no bloody fucking chance.’  I think the boys in the Home Depot lot would understand that, and so should you.  When you’re part of a team, a tribe, an emotionally-bonded group (with the Home Depot boys it’s probably their hometowns in Guatemala, Nicaragua or Mexico that bind and define them), your opportunities are increased exponentially.  When your homie makes a connection with a contractor who ‘needs four for drywall,’ homes will bring you along on the job, and vice versa.  Your team gives you an opportunity to be of service to others.  In life, in work, in improvisation, supporting others is the strongest move you can make.

Lifelong employment with one company has pretty much dodo birded, which is to say it’s kaput, gone, extinct.  Work in the Networked World will be more project-based or brand-based than it was in the Industrial Age.  These days, a person can have five or six, or ten or twelve ‘careers’ in their working lives.  Nothing wrong with that.  It can lead to rich and rewarding experiences.  It can also be hugely disruptive, especially when young families are caught up in it.  The people who navigate these swirling waters best, those who are captains of their own destiny,  communicate best.  And they never stop learning.

Here is Jose’s business card.  If you’re in the L.A. area and need someone to do Painting–or Drywall or Taping or Linoleum or Roofing or Gardening or Plaster or Sprinklers or Stucco or Block or Hardwood Flooring or Cement or Ceramic Tile–give him a call.