The extraordinary improviser, Paul Vaillancourt, gave me a list of sayings that have been compiled and passed around the improv theater community over the years. The great teachers Mick Napier and Del Close get some of the credit, as do Viola “The Godmother” Spolin and ImprovWorks’ Sue “Pond” Walden, though the exact origins of most of these sayings would be pretty hard to trace. What’s clear to anyone who explores improvisation is that the the meaning behind the sayings originates from the same place that accounts for such profound ideas as jazz, the Dao De Jing, Johnny Appleseed and Pixar Animation. Here is the fifth in a series (quotes in bold):
Play against cliches. First, play with the cliches of your business. You all know what they are. Name them. Call them out. Have some fun with them. And then go against them. There is a lot of movement in playing against cliches. Just doing this one thing can transform your scene into something delightful.
Think of the environment as a six-sided sphere, of which the audience is a part. What a brilliant way to determine your marcomm budget! It’s 1/6 of your total operating budget. Done. Next.
The environment also has an outside and an inside. This is a good way of thinking about how your brand’s environment travels with the communication that represents it in the networked world. Think of your network as a place. What is that place like? Who is walking the halls? How is it lit? What kind of art hangs in its offices? What does it sound like? All these concepts should be consistent and play off one another in virtual space and in reality. A friendly atmosphere in the office extends to the social graph. Artfulness will be apparent in reality and in virtual space. Clutter is as clutter does. Etc. etc.
You don’t have to try to be funny, laughter will happen just by being human. Being human is funny enough. A common misconception we battle all the time at GameChangers is that improvisation is all about being funny. So not true! Improvisation is about communication, learning, and transformation. It is only by a quirk of genetic fate—Viola Spolin’s son, Paul Sills, brought all the games Viola had conceived with him when he and Bernie Sahlins co-founded Second City—that we in the U.S. associate improvisation so strongly with comedy. Comedy is just a sliver of the output improvisation is capabl of generating. It’s like saying all ice cream Praline Pecan. Taint so.
Playful, direct, co-developed ideas, informations, and dreams will always be far hipper than one person’s alone. This is just a basic human algorithm. The best ideas of eight people will always be better than the best ideas of one person. Spare us your genius, and bring us something else. Your work ethic. Your brain. Your smile. Your song. Your sense of smell. Your experience. But spare us your genius. Because, you know…our stuff will always be far hipper than yours alone ; )
In the Business section of its September 22 edition, the New York Times featured 
The extraordinary improviser,