Posts Tagged ‘Catholic’

Los Mineros, Part Two

Tuesday, August 31st, 2010

A serial analysis of the quest to rescue 33 miners trapped 2,300 feet underground in a copper mine outside Copiapo, Chile…

TCMG2Levels of Meaning

With the eyes of the news media fixed on one very specific location, everything about the Los Mineros narrative is tightly focused and vividly portrayed.  There’s no mystery to it, no hidden agenda (with maybe the exception of a mining company looking to avoid liability, which itself would be no surprise).  With the focus so intense right now on the mine itself and the rescue efforts, almost every element of the narrative is visible even to a distant observer like me, who might check the story every day or two on the webs to see how the miners are doing.

It is extremely clear how the narrative is conveyed on three distinct Levels of Meaning.

All communication happens on three levels:  Cosmetic (data, information, quantification, surface descriptions, neutral language), Emotional (passion, mood, empathy, attitude, ups, downs) and Meta (symbolism, context, iconography, metaphor, perspective, interpretation, the subconscious connections).

Observe, and learn from, how the Los Mineros narrative is conveyed on these three levels:

Cosmetic: Tons of information here. Plans and backup plans described in detail.  The three four-inch pipes that have become their lifeline.  The NASA psychologists who’ve arrived to help.  The number of calories they’re eating every day (2,000), and how much water they’re supposed to drink every day (5 litres).  We know about the ’super drill’ being brought in to bore through the rock.  This early in the story, there’s still a lot of cosmetic meaning to be conveyed, an abundance of factual information.  Expect that, at some point, this level of meaning will begin to lose steam, and that the tellers of the story will begin to place more emphasis on the other two levels.

Emotional: As always, this is where the most meaning resides, where the story is most potent, and touches us most profoundly.  We know that some of Los Mineros have been depressed.  We know that they have been able to communicate with their families.  They have shared their frustration.  We feel their claustrophobia.  They have begun to play roles, and these will rouse emotions, too.  Who will give the pep talks?  Who can get them to smile?  Keeping their emotions positive will be key to their mental health during their ordeal, and so, the longer the ordeal goes on, the more crucial the emotional content of the narrative will become.

Meta: The video feed is an existential lifeline.  “I video, therefore I am.”  For this reason, its very existence is a hopeful symbol.  The handsomer guys are getting more facetime on camera.  Stars of the narrative, those who can best hold our attention, will emerge as the Cosmetic flow slows.  Bringing in the NASA psychologists to deal with the miners’ prolonged isolation is a recognition of the global significance of the narrative, and it ennobles Los Mineros by equating them with astronauts, Los Astronautas, and to the heroic qualities we ascribe them.  This blog post is, itself, meta communication about the rescue effort.

Sometimes uncovering the Meta language requires digging beneath the surface, because beneath the surface is where the Meta meaning works.  For example the number of miners, 33, has deep meta significance in the predominantly Catholic country of Chile, because 33 is commonly believed to be Jesus Christ’s age when he died on the cross.  When Los Mineros finally walk into the light, the date on the calendar will not matter, they’ll be celebrating Easter in Chile.

Apparatus and Apparition

Thursday, June 24th, 2010

Observing the interwebs abuzz today about the long (up to an 11-hour wait in L.A.!) iPhone lines, and the lines already forming (three days ahead of the first screening!) for the next Twilight sequel, I am reminded of this scenario:

Piaggio1A friend of ours who works in sales gets honored often as a leading performer at his company, a large and established organization which is one of the 87 current members of the S&P 500 that have been members since its inception in 1957. The honoring happens at lavish banquets attended by the company’s top managers and featuring a pricey speaker.

Understand that our friend is a madman, who rides his three-wheeled Piaggio motorcycle with the governor of the state where he lives, has 28 tattoos— including one on his (hairy) chest of a man pushing a lawnmower, next to which he shaves a smooth swatch as if the tattooed lawnmower has mowed his chest; and as a hobby he spent a couple of years performing standup comedy as a Catholic priest (he’s Jewish).  None of the tattoos is visible outside our friend’s business suit. Nobody at his company knows he does stand-up under a stage name while wearing a Roman collar.   He plays the company game, but it is far from the only game he plays.

Our friend told us that the speaker at a recent banquet where he was honored as his division’s Salesperson of the Year gave a speech about ‘Finishing First.’ About how nothing else would do. About how a person has a choice between finishing first and being a loser. How in sales, there is no prize for second place, first place is the only place that matters. You either make the sale or you don’t.

Our friend approached the speaker after his speech and struck up a conversation that went like this.

FRIEND: Nice speech.
SPEAKER: Thank you.
FRIEND: What’d you get for it? Forty thousand dollars?  Am I close?
SPEAKER: Uh..that’s in the ballpark.
FRIEND: You know, our first choice for a speaker was Colin Powell, but he wanted two-hundred thousand dollars and we couldn’t afford it.  So it looks like finishing second worked out pretty well for you, didn’t it?

“When I saw the look on his face I felt bad for saying it,” says our friend. “But I couldn’t resist.  It was such an obviously lame premise.  There are all kinds of situations where finishing first has nothing to do with your success.”

So you’re waiting in line for the iPhone or the Twilight.  Cool.  It’s a happening.  A social event.  Remember, though, that meaningful transactions happen in the line, with other people, not at the end of it, with an apparatus or an apparition.

Enjoy the ride and you won’t ever have to worry about whether you’ll be the first to arrive.

GameChanger of the Month – May 2009

Monday, June 1st, 2009

Cutie1Father Alberto Cutie of Miami has been in the news a lot lately.  First, a Spanish language tabloid caught the handsome celebrity priest canoodling with a woman on the beach.  Last week he made the mainstream news again when he announced in a press conference that he was changing his affiliation from the Catholic Church, with its rules on celibacy, to the Episcopal Church, where priests are allowed to marry.

Forget for a second that this scene has anything to do with religion.  It’s not really what the scene is about, anyway.  The scene is about is faith and  faithlessness.  It is about reputation and disrepute.  It is about a tug of war between one’s own personal brand and values, and the brand and values of an organization.

In other words, it is a scene that is completely familiar to anyone who’s ever had to make a career decision that involves profound personal choices.  Which means it’s about all of us. (more…)