Thursday, July 9th, 2009
This story broke in the L.A. Times a couple of days ago and has been burning up the interwebs ever since. Dave Carroll of the Canadian country music band Sons of Maxwell sings about a problem he has with United Airlines. It’s easy to see how productive this game is for Carroll and the Sons of Maxwell, and how damaging it is to United Airlines, a brand that already has a pretty shabby reputation for dealing with passengers. It is after all, the best customer complaint of the Networked Era.
There are three elements of gamechanging at work in Carroll’s United Breaks Guitars song (with two other ‘complaint songs’ to follow, according to Carroll): (more…)
Tags: brand, Canada, Communication, Cosmetic, Dave Carroll, Emotion, Emotional, Meta, Sons of Maxwell, United Airlines, United Breaks Guitars
Posted in Branding, Emotion, Games, Narrative, Networked World, Objectives | 2 Comments »
Tuesday, June 2nd, 2009
A chaos of information seeking the cosmos of a brand. That’s GameChangers. And to some extent, it’s every brand operating in the Networked World.
Tags: brand, Chaos, Cosmos, Entrepreneurship, GameChangers
Posted in Branding, Entrepreneurship | No Comments »
Tuesday, February 24th, 2009
The extraordinary improviser, Paul Vaillancourt, gave me a list of sayings that have been compiled and passed around the improv theater community over the years. The legendary teachers, Mick Napier and Del Close, get some of the credit, though the exact origins of most of these are as hazy as the roots of any folk wisdom. Here is the fourth in a series of sayings from Vallaincourt’s List, with my notes following. As you go about your business, keep these concepts in play: (more…)
Tags: , Additions and Edits, Behavior, brand, culture, Del Close, Gifts, job titles, Mick Napier, Paul Vaillancourt, reputation, Sayings, Scenes, Vaillancourt's List, vision, Wisdom
Posted in Additions and Edits, Branding, Communication, Emotion, Environment, Gifts, Issues | No Comments »
