“TRON came true,” says one of my geek friends, referencing the early 1980s film about a gamer played by Jeff Bridges who gets zapped into a digital universe inside the memory of a computer network. What my friend means is that today, entire populations are getting zapped into that digital universe. Avatars, auctions, blogs, social networks, and databases storing information about everything from bank accounts to medical records comprise primitive alter-egos that project our personalities and do our bidding — and if we command them to, they’ll do it while we’re walking the dog or drinking a Schlitz at the corner bar. (more…)
Posts Tagged ‘Bonnie MacBird’
GameChanger of the Month, May 2008
Tuesday, June 3rd, 2008TRON Story
Monday, November 5th, 2007I had coffee on Friday with Michael Slane, a creative director at Exopolis, an uber-hip L.A.-based design agency, and the conversation got animated when the subject of TRON came up. Slane, like many artists of his generation, was profoundly influenced by the film. This phenomenon first came to my attention about ten years ago — 15 years after the film’s original release, when I casually mentioned to Mike Goeddeke of Belief Productions in Santa Monica, that I’d worked on TRON. You’d have thought I told him I had invented the internet, or Doc Martens. “You worked on TRON?” Goeddeke, himself a graphics genius, asked, getting all googley-eyed. “I love TRON.” From that day on, I’ve worn my participation in the film as a special badge of honor.
I began my career as TRON’s publicist, (more…)