Posts Tagged ‘Alternative Energy’

Newtonian Formula

Tuesday, November 25th, 2008

A year ago, the town of Newton, Iowa, population 15,000, was in the doldrums. In a pattern that is worth noting because it’s going to be repeated throughout the U.S. in towns large and small as the economy crawls toward new sources of productivity, the town’s largest employer, Maytag Washing Machines, closed its plant and officer there in October of 2007, costing Newton 1,800 jobs, 800 in management and 1,000 in manufacturing.

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By early 2007, Newton had already seen the writing on the wall, and had begun mapping its evolution–from washing machines to wind machines, as it would turn out. Today, Newton is home to a manufacturing plant for Boston-based TPI, one of the country’s leading wind turbine brands. CBS Evening News covered the story last week. How Newton did it can serve as a blueprint for other similar-sized communities, whose fortunes (and mis-fortunes) are tightly tied to a single large employer. (more…)

The Electric Car Scene

Monday, October 6th, 2008

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Lesley Stahl did a report last night on 60 Minutes about the development of electric cars in Silicon Valley and by the American auto industry in Detroit. That was the cosmetic level of the story.

On the more meaningful, emotional and meta levels of communication, Stahl’s piece depicts a clash between two mighty cultures, and ultimately between two different ways of conducting one’s business. One of them is highly improvisational. The other is rigid, scripted, dogmatic. Over the past 30 years, Silicon Valley’s ability to improvise has enabled it to lead the world in the development of new technologies and the markets for them. The heavily-scripted and stage-managed Detroit performance has for the most part been a multi-car pile-up on the Interstate, like a series of scenes from Gone in Sixty Seconds. (more…)