Archive for the ‘Gifts’ Category

Work Your Way to the Bottom

Monday, February 15th, 2010

Thanks to our friend, Nilofer Merchant, founder of Rubicon Consulting in San Francisco and author of the insightful new book, The New How, for fanning this New York Times interview with Vineet Nayar, CEO of HCL Technologies.  HCL is a 54,000-person IT services company based outside Delhi with 2009 revenues of $2.3 billion.

Vineet Nayar Leads With Modesty

Vineet Nayar Leads With Modesty

Nayar’s ‘employees first, customer second’ philosophy aligns with a basic concept of improvisation:  Take care of yourself first.  Mick Napier hits this hard in his book, Improvise:  Scene from the Inside Out.  If you wait for the other people in your scenes to have an idea, to initiate, you’re making yourself powerless, and you leave your scene partners and the audience hanging.  And if the other person in your scene waits on you, you’re lost, and so is the audience.  Nayar’s point is the same:  HCL can only be as good to their customer/audience as its employees are to one another.  These behaviors cannot be separated.  You cannot be one way to your scene partners and another to the audience.  It is all part of the same space-time continuum.  And productive action can only begin with you.

Other quotes by Nayar that are consistent with improvisation, and my notes in italics:

“I did not know where I had to go, and I was projecting as if I knew. I assume that you expect me to know where I am going, and you will respect me for that, and the day I tell you both of us are in the same boat, we would fail. That was a very big learning for me.”  Pretending is not illusion  if it is a step on the path to being.

“If you see your job not as chief strategy officer and the guy who has all the ideas, but rather the guy who is obsessed with enabling employees to create value, I think you will succeed.”  Support, the giving of gifts, is the most powerful tool in the improviser’s repertoire.

“How do I communicate to employees to not look up to me, but to look within, to communicate that I’m one of you, to destroy that hierarchy? So I decided I’m going to go into this big gathering of employees dancing to a very famous Bollywood song. And I can’t dance for nuts, right? I was dancing in the aisles with these employees and making lots of noises. What happened? It completely destroyed the gap.”  When you want to communicate something important, use more than information to do it.

“The failures are far in excess of successes.”  Failure is not defeat if it is a step on the path to understanding.

“I don’t want people who are coming here and teaching me something or teaching the organization something. I don’t want teachers. I want people who are not only charged up because they like it, but because they will learn from this experience. I’m looking for people who see experience as a continuum and not as an end in and of itself.”  Improvisers are not teachers.  We are builders of  environments in which communication, learning and transformation can happen.

IMPORTANT FOOTNOTE!

When we tried linking to the HCL URL with Mozilla Firefox 5.0, we got this message:

HCLFail1

We noted this ‘FAIL’ in the post.  Within minutes of publishing the post, an HCL employee, Aruj Kapoor, wrote to say he was sorry they’d been down, that they’d fixed the bug and the site was restored.  And not only that, he ‘yes-anded’ by asking what specific information we were seeking when the site went down.  Aruj’s awareness of what my experience must’ve been when I hit the dead link–frustration, confusion, puzzlement–led him to offer his support to the scene I’d initiated with HCL. Be sensitive to your environment and it will tell you what you need to know. By yes-anding, Aruj converted a mistake into an opportunity to extend the dialogue between the HCL brand and me.  Nice move.  Every mistake is an opportunity to do something useful.

Princess GameChange

Wednesday, January 20th, 2010

I have a special place in my heart for animation and animators, especially for the artists who draw it by hand. There are only a few of these people in the world. Some say hand-drawn animation is doomed, swamped and marginalized by CGI and the ‘illustrated radio’ that is TV animation. I say there have always been only a few of these people in the world, which makes them all the more rare and valuable, and that there will always be hand-drawn animation, even if it won’t be drawn with lead pencils on sheets of paper.

PrincessFrog2One of the greatest gifts of my professional life has been the opportunity to hang out and work with people who draw Disney animation. They are exceptionally gifted observers, and experience the world from their own unique space-time perspective. (Once, I was walking through Descanso Gardens in L.A. with the legendary Disney artist Ken Anderson and he pointed up at the huge California Oaks overhead. “Most people see these trees as standing still,” he said. “If we could observe them over time we’d see that they’re really doing a beautiful dance.”) Disney animators inhale life’s experiences deeply like that, and breath it out through drawings that show movement in 1/24th of a second increments, every drawing a work of gallery-worthy art, fed back to us in waves through the twin lenses of character and narrative, as a movie.

“The Princess and the Frog” may not get my vote for the best movie title ever, but it is a positively heroic comeback for hand-drawn animation at Disney, which has, in true fairy tale fashion, awakened, dusted itself off and gotten back in business after being rendered dormant by the Dark Prince, Michael Eisner, and left for dead by many.  And…it features an African American girl as its main character, a first for a Disney animated feature.  We have come a long way since the days of Uncle Remus and Br’er Rabbit. We still have a long way to go.  But if we are like animators…patient, observant, and aware that there is opportunity in every 1/24 of a second…we might just get there someday.

Stengel’s Storyboard Ban

Wednesday, January 13th, 2010

Back in 2002, when he was still the CMO for Procter & Gamble, Jim Stengel was pictured on the cover of an Advertising Age reprint that I happened to pick up while in the office of a client in Atlanta.

Jim Stengel

Jim Stengel

Before there was a GameChangers LLC, before one word of the book had been written, I read in that Ad Age article how Stengel had made what we know today as a GameChanger move: He banned all storyboards from first meetings with ad agencies on new campaigns. What a gift!  Storyboards in a kickoff meeting, presume way too much. They hijack the process, and take it down a one-way, one-lane street. They imply a client/vendor relationship that prematurely assigns status and roles to the players and is therefore toxic to a truly organic process.

I give Jim Stengel a lot of credit for indicating that there is a need for improvisation in business. His storyboard ban created a vacuum that, by design I’m sure, required improvisation to fill.

In animation, where films are largely worked out on storyboards, presenting scenes that have been depicted on storyboards is called ‘getting the story on its feet.’ Stengel recognized that getting anything on its feet that was going to have legs needed to fall a time or two first.

Today, Stengel teaches at the Anderson School of Business at UCLA, and from his website it seems that he’s still got a unique perspective on the practices and processes of marketing brands.   I hope he’s telling the future captains of industry about his P & G storyboard rule.  It’s a good one.

Fans Will Be Friends

Thursday, December 17th, 2009

Lyrics for The Spirit of Football theme song, written by an English songwriter living in Erfurt, Germany, who wants to remain anonymous (how’s that for a change?), who has donated the song to the SOF project.

SOFLogo1

FANS WILL BE FRIENDS

The ball is in motion …
The ball has been set free …
This ball crosses borders …
Suddenly we feel …
~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Borders can be broken …
With words never spoken …
The ball is the ball, my friend …
The language everybody speaks …
Fans will be friends, my friends …
Playing football in the streets …
~~~~~~~~~~~~~~~~~~~~~~~~~~~~
A child reaches forth …
Another child calls …
Dusty streets, the sound of running feet,
Suddenly applause …
Cobbled roads and stones as posts …
In different towns, on different coasts
A grinning face …
A lively joke …
These little things they give us hope …
~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Borders can be broken …
With words never spoken …
The ball is the ball, my friend …
The language everybody speaks …
~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Hands across the ocean …
Hands across the sea …
Hands greeting hands, my friends …
Singing songs is free …
~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Out of reach of sun’s morning rays …
In narrow winding alleyways …
On an old stone wall …
A chalk goal is drawn …
~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Borders can be broken …
With words never spoken …
The ball is the ball, my friend …
The language everybody speaks …
~~~~~~~~~~~~~~~~~~~~~~~~~~~~
A spinning ball …
A child slips and falls …
… a dive, a save …
And almost scores …
A flick, a kick …
A simple trick …
A shot, a save …
The game’s the same …
~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Borders can be broken …
With words never spoken …
The ball is the ball, my friend …
The language everybody speaks …
~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Anonymous, November 2009, Erfurt, Deutschland.

The song will be recorded in a studio in January by professional musicians (word is that it’ll be with a Ska/Reggae melody), and will be taught to and sung by schoolchildren along The Ball’s route to Johannesburg.  The lyrics may get sung in different languages, but the game, the ball and music itself speak a universal language.

In the Networked World, it will be helpful for brands to find their ‘musical voice,’ and not just in a commercial jingle or a melodic slogan, but with a library of music that can stand on its own artistic merit and at the same time is in some way analogous to the brand.

Data alone cannot define structure or create meaning in the networked environment. It takes art to do it. Consequently, opportunities for musicians and artists of all stripes to align themselves with brands consistent with their art will be exponential. And the opportunities for socially-conscious entrepreneurs to define themselves as artists will be equally abundant.

GameChanger of the Month, November 2009

Wednesday, December 9th, 2009

The GameChanger of the Month for November goes to Jimmy Biblarz, Mimi Rodriguez, David Kamins and Maya Festinger of Hamilton High School and the teacher, Christina Gutierrez, whose job they saved.   By organizing a campaign that included (administration approved) student protests, stories in the media, a letter-writing campaign, and a formal presentation to the School Board, they were able to keep ‘Miss G’ at their school.MissG2

It is evident from reading the story in the L.A. Times that Gutierrez is the kind of player anyone would want on their team.  It was not the loss of a teacher that stirred the students to action, as much as it was the threat of losing someone who genuinely cares about them.  Biblarz felt extra heartache when he heard Gutierrez was getting laid off (because she lacked seniority).  When his younger sister, Veronica, was out of school for two months with an illness, Miss G made sure she got her homework assignments, and that she was all caught up when she returned to the classroom.  “She just actually cares,” Veronica Biblarz says in the Times article. “Not like the fake pretending to care. . . . She takes it seriously.”

Interesting, isn’t it, that the student calls out ‘fake pretend caring?’   A fact of which every brand should be aware: the b.s. detectors of the networked audience are fine-tuned.  And there is no substitute for authenticity.

One of my improvisation teachers, Scot Robinson, said one day in class, “I hate people who generalize.” He delivered it with such deadpan perfect timing that it got a laugh, but getting a laugh was not the point, the point was this:   Give the gift of specificity. Don’t be a generalizer generalizing.  To hold your audience’s interest, be unique, be remarkable, buck stereotypes.  You cannot accomplish this if you are ‘general’ about your role, your character, or your game.   You cannot accomplish it if you limit yourself to what’s in the script, the employee manual or the teacher’s guide.  If the people in your audience feel they already know you, you will fail to hold their attention.  It’s when they do not know you, but rather, want to know more about you, that you win them over.  It is when they see the the world a little differently because of you, that you create value, and make a difference in their lives.

Miracle

Friday, July 24th, 2009

I believe in miracles.   Not necessarily or automatically in physics-bending miracles of the walking-on-water genre, or sightings of the leprechaun-in-Alabama-tree variety, but I do believe that all of us have the ability to step outside the bounds of what is known or expected and take inspired action that transforms the tide of everyday existence into something miraculous. (more…)

Hurd is the Word

Monday, July 13th, 2009

HandsOnSolar1For months before we met for lunch last week, I had been hearing about Brian Hurd, mainly from Deep Patel of GoGreenSolar.  Deep claims that Hurd is one of the sharpest tools in the shed.  Has more experience than just about anyone in the solar industry.  Knows as much as anyone in the world about the state of solar technology.  Started the solar installation program at the East L.A. Skills Center, where he has trained more certified solar technicians than anyone in the U. S.   Helped write the State of California certification tests for solar installers.  Is a protege of Secretary of Labor, Hilda Solis, the former Congresswoman from California who admires the work he’s done to create jobs in the community.  The web site for the company he founded, Hands On Solar, and the Google results page for ‘Brian Hurd Solar Technology’ bear out all this and more. (more…)

Three Moves (You Can Make Right Now to Change the Game)

Friday, June 26th, 2009

1.  Initiate a scene without having an outcome in mind We get so locked into our goals that we seldom enter a business scene for which we don’t have an outcome already scripted in our minds.  From an interview we want the job.  From a sales scene we want the sale.  From a scene with the boss we want the promotion.

There are two issues with focusing exclusively on our goals.  The first is that the people with whom we share our scenes usually have different goals from ours.   The interviewer’s goal is different from the interviewee’s.  A customer is not interested in helping the salesperson meet a sales quota.  A jealous boss might have the goal of turning an up-and-comer into a down-and-outer.  It’s been known to happen.  Focusing only on our desired outcomes can result in a tug-of-war for control of a scene, severely limiting the scene’s progress and potential.  Not good.

The second, and bigger, issue with being exclusively goal-oriented in our scenes, is that we diminish our potential for breakthrough moves.  Breakthroughs reveal unexpected avenues for productivity.  Breakthroughs can only happen if we are willing to let go of our expectations about what a scene needs to achieve.   And what is a goal but an expectation for a scene? (more…)

GameChangers of the Month – February 2009

Tuesday, March 3rd, 2009

For the first time, we have two winners of the coveted Gamey in the same month.  They are Ty’Sheoma Bethea, an eighth-grader from South Carolina and Leonard Abess, a banker from Florida, both of whom were recognized by President Obama in his state of the nation address last month.

GCMonthFeb09

Bethea wrote a letter.  It was what she could do and she did it.  In that letter, she maintained of she and her classmates, “We are not quitters!”  And that letter changed the game.

Abess had $60,000,000 in the bank, proceeds from the sale of his company.  He gave it away to 471 employees and former employees who’d supported him over the years.  That gift changed the game, too.

She gave a small gift that became something big.  With that one letter, she opened a thousand doors that would have not been open to her otherwise.

He gave a big gift that got bigger.  The number ‘60,000,000′ didn’t change, but the potential for that ‘60,000,000′ to make things happen in the world increased overnight by a factor of 471.

We honor Ty’Sheoma and Leonard because they bookend three important elements of gamechanging.

Big gifts and small gifts are equally important to our scenes.   That’s the first piece of what these gamechangers teach us.  All gifts have the potential to inspire profound scenes.

Here is the second piece:   Action flows from character.  Beathea and Abess didn’t just wake up one day and shazaam!—in a puff of genie smoke, suddenly turn into the people with game.

She is a young woman who wants to learn, and doesn’t want to be held back from it.  She is a writer of letters, and a righter of injustice.  She is not a quitter.

He is a friend who values friendships that go all the way back to grammar school, a manager with employee relationships that extend beyond current staff, a player who recognizes that he owes much of his success to others on his team.  He is not greedy.

They took actions that were consistent with their characters.

And here’s the third piece:   We can never know for sure how the game will change.  But if we bring what we can to our scenes…if we are consistent in character and action…we can trust that, as Ty’Sheoma Bethea and Leonard Abess showed us, the game will change, as  unforeseen opportunities bloom into new and fruitful realities.

Vaillancourt’s List 4.0

Tuesday, February 24th, 2009

PaulV2The extraordinary improviser, Paul Vaillancourt, gave me a list of sayings that have been compiled and passed around the improv theater community over the years. The legendary teachers, Mick Napier and Del Close, get some of the credit, though the exact origins of most of these are as hazy as the roots of any folk wisdom. Here is the fourth in a series of sayings from Vallaincourt’s List, with my notes following.  As you go about your business, keep these concepts in play: (more…)