I’m hearing it from all over these days, so it must be official–the word ‘gamechanger’ has broken into the popular idiom. Why, I remember back in the day when it was just Pontiac Motors, A. G. Lafley of P & G, a few sportscasters, and me. Six weeks ago, William Safire wrote about the etymology of ‘gamechanger’ in his NY Times column. Now it’s everywhere, especially in politics. I must have heard the words ‘game’ and ‘change’ used together a dozen times last night in relation to the presidential debate.
This morning, my friend David LaPlante (if you want to read something beautiful, see his most recent blog entry) sent me a link to a CNN story and headline:

Here’s my response:
Candidates and media use the word erroneously, as CNN does in this story, when they refer to an EVENT as a gamechanger. A gamechanger is PERSON with the ability to change the game. Like you : ) A gamechanger can also be a brand, as in the focused, networked behaviors of a group of people who share business objectives.
The media have the luxury of predicting the future, reporting after the fact, and pontificating about the meaning of it all. Most of us have to face facts in the present. We don’t deal with things as they were, or as predicted, but as they are, as events unfold and new information comes our way. This is why gamechangers are good improvisers. They make every moment count for something. They don’t focus on outcomes but on process and trust that the outcomes, whatever they are, will be positive, and that their group’s agreed-to objectives will be achieved.
GameChangers change events. If a person does not have the improvisational skill to change an event, the event is sure to change them, and they will have no say in the matter. GameChangers play the game, and don’t let the game play them.
In terms of improvisation, Obama kicked ass last night. He was in tune with the scene and the audience. He listened. Agreed with his scene partner. Matched energy. Heightened. Called back lines. He moved more confidently than McCain. His timing and editing were far superior to McCain’s, who not once but twice walked in front of a live camera like a rookie P.A. on the Amarillo local news. McCain went for jokes, which is a big no-no in improvisation
If CNN had been looking through the lens of improvisation, they would’ve seen their gamechanger in last night’s debate. It was Obama.
Tags: Additions, Agreement, Barack Obama, CNN, David LaPlante, Debate, Edits, Energy, GameChanger, Heightening, John McCain, Media, Timing