Our friend Ethan Bauley , who has an undergrad degree in Finance (University of Virginia) and a Masters in Improvisational Percussion (CalArts), naturally understands why improvisation is an essential business skill in the Networked World. His work developing social apps and exploring edge economies on behalf of clients like Cisco and Warner Bros. lays the groundwork for what we call the improvised brand narrative. Yes, scripting your brand’s activities in the marketplace is OUT, and improvisation is IN. We know it. Ethan knows it. Soon it will be a truth everyone acknowledges. Today, he sent us this photo (of the book without the jacket):

It was taken on the beach in Tulum, Mexico, while he and his wife, Shannon, were on their honeymoon. (Talk about a COMPLIMENT!)

Thanks, Ethan (& Shannon), and Congrats!

Tags: CalArts, Cisco, Ethan Bauley, GameChangers, Honeymoon, Improvisation, Improvised Brand Narrative, Mexico, Scripting, Tulum, University of Virginia, UVA, Warner Bos.

This entry was posted on Wednesday, July 23rd, 2008 at 5:19 pm and is filed under Branding, Innovation, Networked World, Photos & Videos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.