Word on the street is that Nau, the sustainable clothing company, is coming back. Yes! Fantastic news. The brand has been purchased by Horny Toad Activewear of Santa Barbara, CA. Most of the original Nau team is on board and ramping up fast. The buoyancy of the support Nau got from its customers kept it afloat until Horny Toad hopped to the rescue.A great narrative will always find a way to continue.
And Nau is always the time.
Congratulations to my friends at Nau! Way to improvise, you guys!
Tags: Brand Narrative, Branding, Horny Toad, Nau, Storytelling, Sustainability, Sustainable Clothing