Comments on: Old Spice Gamechange

By: C-Suite to Street « GameChangers

C-Suite to Street « GameChangers — Sun, 31 Oct 2010 23:43:57 +0000

[...] The ‘Old Spice Man’ viral video campaign, partly designed by a social media manager who attended several GameChangers® workshops and a [...]

By: Old Spice: The Man Your Man Could Smell Like | Humor That Works

Old Spice: The Man Your Man Could Smell Like | Humor That Works — Sat, 24 Jul 2010 19:36:12 +0000

[...] many videos (shooting as many as 40 in one day) in such a short time, the answer is improv. In a talk with GameChangers, Dean McBeth, Digital Strategist on the Old Spice brand said “Improvisation is the single most [...]

By: Rasul Sha'ir

Rasul Sha'ir — Wed, 21 Jul 2010 01:18:21 +0000

When I saw the next iteration of the campaign (the youtube/twitter tagteam effort) I said to myself man that’s some improvisation going on…(I’m not even lying…lol) and when you told me that one of the point folks at W+K had taken a GameChangers workshop I was like AHA!!!

Bravo for improvisation. Big ups to GameChangers!