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	<title>Comments on: The Worst Billboard in L.A.</title>
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	<link>http://www.gamechangers.com/index.html/archives/1121</link>
	<description>Improvisation for Business in the Networked World</description>
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		<title>By: Michael Margolis</title>
		<link>http://www.gamechangers.com/index.html/archives/1121/comment-page-1#comment-21173</link>
		<dc:creator>Michael Margolis</dc:creator>
		<pubDate>Wed, 09 Dec 2009 23:35:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.gamechangers.com/index.html/?p=1121#comment-21173</guid>
		<description>Right on Mike! Unless the story we tell makes people feel good, our human instinct is to either fight or flee. Same applies to advertising. In this case, the ad &quot;tries&quot; to be funny, but the snark is so strong that its at the expense of others - in this case the culture/community of Hollywood where the billboard is located. What a great example of how improv fails when you &quot;try to be funny&quot; instead of expanding the possibilities. Thanks for sharing this heartfelt post.</description>
		<content:encoded><![CDATA[<p>Right on Mike! Unless the story we tell makes people feel good, our human instinct is to either fight or flee. Same applies to advertising. In this case, the ad &#8220;tries&#8221; to be funny, but the snark is so strong that its at the expense of others &#8211; in this case the culture/community of Hollywood where the billboard is located. What a great example of how improv fails when you &#8220;try to be funny&#8221; instead of expanding the possibilities. Thanks for sharing this heartfelt post.</p>
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		<title>By: Bill</title>
		<link>http://www.gamechangers.com/index.html/archives/1121/comment-page-1#comment-21155</link>
		<dc:creator>Bill</dc:creator>
		<pubDate>Wed, 09 Dec 2009 19:23:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.gamechangers.com/index.html/?p=1121#comment-21155</guid>
		<description>As a writer with a screenplay that was optioned at one time, yet not sold, your words are so true.  

There are a lot of mediocre screenplays, and some that are brilliant.  But writing one is a demanding and often thankless job.  Your friends and family look at you with admiration, at first.  Your wife says sell a script so she can quit her job to live in Malibu. 

Everybody seems to think you&#039;re writing the Next Big Script that&#039;ll sell for millions.  You know better.  A few hundred thousand would be fine, thank you.  Get your foot in the door.  But deep down, you have hope that you&#039;ll see your name in Variety: &quot;Screenwriter Sells Script For Boffo Bucks!&quot;  

Then reality hits.  

You deal with the producer who asks for more rewrites, even after you&#039;ve it re-written it 10 times.  Or you work long hours with agents who promise the world, then leave you with no deals.  Or your wife thinks you&#039;re a failure.  Your family and friends now begin to wonder what the hell is wrong with you.  Isn&#039;t writing a screenplay easy?  Isn&#039;t this what you went to college for?  Why aren&#039;t YOU selling your screenplay?  Everybody else is!

As my daughter says, &quot;Well duh!&quot;

You know you can do better than the guys writing &quot;Transformers 3: The Quick Edit,&quot; but your stories are about humans, not dumb, noisy robots.  If you do decide to write a piece of crud to get in on the Hollywood money, then you&#039;re not even looked at.  

It&#039;s like working to get to the Big Leagues.  You&#039;ve got the film degree, writing ability, tons of writing classes under the belt, and you&#039;ve written enough to get professionally noticed.  Yet you get no further than the local baseball diamond, tossing the ball against the backstop, all by yourself.  You know you can still play the game, but it doesn&#039;t play the bills.

Writing isn&#039;t brain surgery or rocket science, but it is a hard job.  Chase has no clue and should stick to banking.</description>
		<content:encoded><![CDATA[<p>As a writer with a screenplay that was optioned at one time, yet not sold, your words are so true.  </p>
<p>There are a lot of mediocre screenplays, and some that are brilliant.  But writing one is a demanding and often thankless job.  Your friends and family look at you with admiration, at first.  Your wife says sell a script so she can quit her job to live in Malibu. </p>
<p>Everybody seems to think you&#8217;re writing the Next Big Script that&#8217;ll sell for millions.  You know better.  A few hundred thousand would be fine, thank you.  Get your foot in the door.  But deep down, you have hope that you&#8217;ll see your name in Variety: &#8220;Screenwriter Sells Script For Boffo Bucks!&#8221;  </p>
<p>Then reality hits.  </p>
<p>You deal with the producer who asks for more rewrites, even after you&#8217;ve it re-written it 10 times.  Or you work long hours with agents who promise the world, then leave you with no deals.  Or your wife thinks you&#8217;re a failure.  Your family and friends now begin to wonder what the hell is wrong with you.  Isn&#8217;t writing a screenplay easy?  Isn&#8217;t this what you went to college for?  Why aren&#8217;t YOU selling your screenplay?  Everybody else is!</p>
<p>As my daughter says, &#8220;Well duh!&#8221;</p>
<p>You know you can do better than the guys writing &#8220;Transformers 3: The Quick Edit,&#8221; but your stories are about humans, not dumb, noisy robots.  If you do decide to write a piece of crud to get in on the Hollywood money, then you&#8217;re not even looked at.  </p>
<p>It&#8217;s like working to get to the Big Leagues.  You&#8217;ve got the film degree, writing ability, tons of writing classes under the belt, and you&#8217;ve written enough to get professionally noticed.  Yet you get no further than the local baseball diamond, tossing the ball against the backstop, all by yourself.  You know you can still play the game, but it doesn&#8217;t play the bills.</p>
<p>Writing isn&#8217;t brain surgery or rocket science, but it is a hard job.  Chase has no clue and should stick to banking.</p>
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		<title>By: Elaine Edford</title>
		<link>http://www.gamechangers.com/index.html/archives/1121/comment-page-1#comment-20669</link>
		<dc:creator>Elaine Edford</dc:creator>
		<pubDate>Fri, 04 Dec 2009 23:03:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.gamechangers.com/index.html/?p=1121#comment-20669</guid>
		<description>Chase is just trying to seem &quot;cool&quot; and &quot;in the know&quot; to their new California marketplace.  And they look just as about as cool and in the know as that hackneyed word and phrase.  Their advertising campaign in general is embarrassing.  Their other ad boasting about soon having an ATM every few blocks also makes them look stupid in this time of corporate greed and waste.   They should be boycotted for their insulting ads.  And watch how they will be raising the interest rates on their credit cards and mortgage loans they inherited from WAMU.</description>
		<content:encoded><![CDATA[<p>Chase is just trying to seem &#8220;cool&#8221; and &#8220;in the know&#8221; to their new California marketplace.  And they look just as about as cool and in the know as that hackneyed word and phrase.  Their advertising campaign in general is embarrassing.  Their other ad boasting about soon having an ATM every few blocks also makes them look stupid in this time of corporate greed and waste.   They should be boycotted for their insulting ads.  And watch how they will be raising the interest rates on their credit cards and mortgage loans they inherited from WAMU.</p>
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		<title>By: Raulette Woods</title>
		<link>http://www.gamechangers.com/index.html/archives/1121/comment-page-1#comment-20596</link>
		<dc:creator>Raulette Woods</dc:creator>
		<pubDate>Thu, 03 Dec 2009 23:27:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.gamechangers.com/index.html/?p=1121#comment-20596</guid>
		<description>Nice writing Mike.  Thank you for your voice, elegance and humor as a writer.  I like your point of view.  Now go write a screenplay....</description>
		<content:encoded><![CDATA[<p>Nice writing Mike.  Thank you for your voice, elegance and humor as a writer.  I like your point of view.  Now go write a screenplay&#8230;.</p>
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		<title>By: T.H. Culhane</title>
		<link>http://www.gamechangers.com/index.html/archives/1121/comment-page-1#comment-20405</link>
		<dc:creator>T.H. Culhane</dc:creator>
		<pubDate>Wed, 02 Dec 2009 02:22:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.gamechangers.com/index.html/?p=1121#comment-20405</guid>
		<description>This is a beautiful piece Mike and expresses vividly what many of us (particularly those of us who have written unsold screenplays like me, but I think all of us) feel about this affront.  You captured it well.  Perhaps we need a screenplay about a modern Don Quixote who tilts at billboards and stabs them with joust-mounted-soldering irons...</description>
		<content:encoded><![CDATA[<p>This is a beautiful piece Mike and expresses vividly what many of us (particularly those of us who have written unsold screenplays like me, but I think all of us) feel about this affront.  You captured it well.  Perhaps we need a screenplay about a modern Don Quixote who tilts at billboards and stabs them with joust-mounted-soldering irons&#8230;</p>
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		<title>By: Rasul Sha'ir</title>
		<link>http://www.gamechangers.com/index.html/archives/1121/comment-page-1#comment-20402</link>
		<dc:creator>Rasul Sha'ir</dc:creator>
		<pubDate>Wed, 02 Dec 2009 01:45:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.gamechangers.com/index.html/?p=1121#comment-20402</guid>
		<description>Word.</description>
		<content:encoded><![CDATA[<p>Word.</p>
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