http://www.gamechangers.com/index.html/archives/1111 Improvisation for Business in the Networked World Thu, 02 Feb 2012 05:09:56 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://www.gamechangers.com/index.html/archives/1111/comment-page-1#comment-20290 Justin Sullivan Mon, 30 Nov 2009 20:54:21 +0000 http://www.gamechangers.com/index.html/?p=1111#comment-20290 Great insight, Mike. I've been fascinated year after year by the phenomenon of "black friday" as embraced by the American consumer. Yes, people have shopped the day after thanksgiving for some time. However, in my years I've seen it transmogrify into a marketing behemoth, while consumers spend their paychecks with a smile. Why? Because it has a clever title. At some point big box stores caught on and pushed it even harder. In turn, the masses opened wide and gobbled it up. The advent of cyber monday is a curious one. Will the online consumer prove to be more savvy and see through the BS? I've got my hand on my wallet, keeping it shut. Great insight, Mike. I’ve been fascinated year after year by the phenomenon of “black friday” as embraced by the American consumer. Yes, people have shopped the day after thanksgiving for some time. However, in my years I’ve seen it transmogrify into a marketing behemoth, while consumers spend their paychecks with a smile. Why? Because it has a clever title. At some point big box stores caught on and pushed it even harder. In turn, the masses opened wide and gobbled it up.
The advent of cyber monday is a curious one. Will the online consumer prove to be more savvy and see through the BS? I’ve got my hand on my wallet, keeping it shut.

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