ABOUT
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The GameChangers improvisation techniques are rooted in the theories and practices first developed in the 1930s in Chicago by a couple of innovative educators, Neva Boyd and Viola Spolin. The two teachers discovered that the playing games was the key to getting children from diverse cultural backgrounds to communicate, collaborate and learn. When a group focused on a game, the women discovered, what had not been possible before was now within reach. Minds that had been closed were opened. Differences that once divided a group became its strengths. GameChangers works from the concept that every ’scene’ in business is informed by an underlying game. We give you the ability to see the difference between productive games and those that impede progress. This ability to ’see the game’ is the the key to improved performance in all areas of your organization. Quick collaboration and continual adjustments are vital to businesses operating in the Networked World. With GameChangers, you’ll gain the skills it takes to be in tune with the fast moving business environment, liberate innovation, and create a memorable brand narrative. When a group finds agreement around a ‘good game,’ there is no limit to its potential. |
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Mike Bonifer, the author of GameChangers – Improvisation for Business in the Networked World, published in 2008, and the co-founder of GameChangers, LLC, has consistently been at the forefront of the media and communications business. Beginning with a job as the publicist on the gamechanging motion picture, TRON, Bonifer’s work as a writer, director, producer and creative executive can be characterized by an exploration of new technologies, new business models and relevant, emotionally resonant storytelling.
Past and present clients include The Walt Disney Company, United Airlines, Pandora, Credant Technologies, Diversey, DreamWorks, Frito-Lay, Merrill Lynch-Japan, Mountain Dew, Franklin-Covey, Hot Topic, Smithsonian Online, The News Corporation, CIT, and a host of smaller, innovative companies like ABRO Industries (exporting) Ignition (experiential marketing), One-To-One Interactive (online marketing), Physicians Health (health care), and Astrotext (mobile content). He has conducted GameChangers workshops at the University of Notre Dame Executive MBA Program, NYU’s Stern School of Business, USC’s Annenberg School of Journalism, and the University of California-Irvine.
His mission in creating GameChangers is to help individuals and organizations communicate effectively in the networked world, and to champion improvisation as a vital skill for bringing good practices to business in the 21st Century.
Virginia Kuhn, PhD, is the co-founder of GameChangers LLC. She is on the faculty at the University of Southern California, where she is Associate Director of the Institute for Multimedia Literacy. She directs the Honors in Multimedia Scholarship program and conducts research in the areas of digital studies and networked culture.
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THE GAMECHANGERS NETWORK
Our network consists of a group of coaches worldwide who are trained in improvisational theater and also have significant operational and strategic business experience. This rare combination of skills ensures quality coaching and productive learning from every GameChangers engagement, at any scale. |
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