I love stories and storytelling. I’ve known since I was 8 or 9 years old that storytelling would be my life. And it has. For most of my working life, I’ve been paid to create stories. And when I’m not doing it for pay, I’m doing it for love. The great storyteller Ray Bradbury (whose home of […]

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Dr. David Boje, the originator of the quantum storytelling concept, and his wife, Dr. Grace Ann Rosile, who knows her way around horses, combine equine therapy and a concept called “re-storying” in a program to help military veterans with PTSD: This is yet another way that quantum storytelling is effective. It is not so much about telling […]

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Last weekend, as guests of my friends Marty and Shirley Newman, I was a featured storyteller at the first San Miguel International Storytelling Festival in San Miguel de Allende, Mexico. I told a story about my father’s horses. You can count on horses as characters because they are perfect mirrors of humans. They reflect our […]

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Yesterday, I gave a talk at the Social Media Breakfast in Los Angeles. The subject was how our Big Story model can be a useful complement to Big Data. Afterward, in a lively Q&A, Bob Dickman of Narrative Influence posed a question that I struggled to answer at the time, and that I’ve been thinking […]

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When we started GameChangers in 2007, the phrase “gamechanger” was not in common usage. Beginning around 2009, I began getting phone calls and emails from friends telling me they’d heard us mentioned in the news. Or that, hey!, we were getting all kinds of free promotion for our brand! Everyone is using the phrase, in […]

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In Part One of this post, we shared an observation made in 1982 by the actor Barnard Hughes, on the set of the motion picture, Tron, that in the digital world, everything is remembered, nothing is forgotten. We defined it in scientific terms as Barney’s Law: Memory expands to fill a network. Here in Part […]

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My first job in the entertainment business was working on the feature film, Tron, as its publicist and author of the book The Art of Tron. It was a gamechanging experience for many reasons. This is about one of those reasons. One of my responsibilities was to interview the stars of the film for feature […]

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There are four types of time to consider when building your business narrative: CHRONOLOGICAL time. The name for this type of time comes from a Greek word for time, “chronos.” The Greeks named a god, Chronos, for this type of time. You know about this time. It’s the dominant time frame of the industrialized world. It […]

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You and I would be hard pressed to come up with something we do well today that we didn’t suck at when we’d first begun. Doesn’t matter what it is—riding a bike, playing an instrument or writing a press release–the time between suckitude and expertise can be an awkward interlude. Often there’s pain involved. We […]

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The Fourth Principle of GameChangers is that Game Explores Theme. The way we we ensure outcomes that matter when we design an ERGO (game) is through the conscious exploration of a Theme. A theme is a guiding idea. A good theme is both expansive and specific. It is the glue that holds together a narrative, as […]

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