We would not be true to our GameChangers charter if we didn’t change our own game. Truth be told, we do it a lot. We’ve been changing our game from the get-go. What we do today is a lot different than what we did when we launched the company in 2007-8. This next gamechange will […]

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When we started GameChangers in 2007, the phrase “gamechanger” was not in common usage. Beginning around 2009, I began getting phone calls and emails from friends telling me they’d heard us mentioned in the news. Or that, hey!, we were getting all kinds of free promotion for our brand! Everyone is using the phrase, in […]

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One of our newest clients is Sachamama, a Latino environmental group with roots in Miami. A couple of weeks ago, we collaborated with Carlos Zegarra, one of the group’s founders, to design a productive dinner for Sachamama’s introduction to Los Angeles. We held it in the Eastern Columbia Building in downtown L.A., in a loft […]

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There’s a lot of buzz in business about storytelling, and unprecedented demand for storytelling expertise. People are discovering Joseph Campbell, Jungian archetypes, world building, Bettelheim, Pixar’s process, and other storytelling and cinematic motifs, and applying them to leadership and brand narratives. Because the environment in which stories come to life and get shared has changed, the practice of storytelling […]

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  This NY Times Jan 9 post by Bill Pennington evaluating the performance of World Cup champion U.S. skier, Mikaela Shiffrin, can apply to any kind of performance, in any field. Money quotes from the post: “Any predetermined strategy was remarkably elemental and always focused on process, not results … a light race schedule … […]

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My son, Alex, starts a new role with Equinox Fitness today. He likes working with Equinox, which I can say from my experiences there is a beautiful environment in which to hack one’s body.   Alex told me that last week he was in the locker room at Equinox and “A man I’d never seen […]

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Let’s invert a cliche, and look at the way it can change the game: Instead of “Practice what you preach” flip your process to “Preach what you practice.” What kind of difference can it make? Practice what you preach is an attempt to wrench reality into line with speculative fiction, usually authored by the leaders of […]

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First of all, big thanks to our friend and associate, Rasul Sha’ir, and a blog post on the Cnvrgnc website, for prompting this notion. Background: Rasul knows damn well I don’t like the word “consumer.” I insist on calling a brand’s universe of possible purchasers “customers,” because what’s most important to the people who buy […]

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An important thing to remember about being the first onstage: Your audience doesn’t really care who initiates your scene or why, they care about what the scene turns into, who else is involved, and their own perspective on the scene. Therefore: The breaking news that Jason Collins is the answer to Who’s first? is not […]

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