Yesterday, I gave a talk at the Social Media Breakfast in Los Angeles. The subject was how our Big Story model can be a useful complement to Big Data. Afterward, in a lively Q&A, Bob Dickman of Narrative Influence posed a question that I struggled to answer at the time, and that I’ve been thinking […]

Read More



When we started GameChangers in 2007, the phrase “gamechanger” was not in common usage. Beginning around 2009, I began getting phone calls and emails from friends telling me they’d heard us mentioned in the news. Or that, hey!, we were getting all kinds of free promotion for our brand! Everyone is using the phrase, in […]

Read More